![From Fad to Function: Operationalizing Social Media within Corporations](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
I'll be part of a panel discussion this Thursday, presented by Shift Worldwide. The title is "From Fad to Function: Operationalizing Social Media within Corporations." My fellow panelists and I will be talking about how to take social media beyond the 101-level stuff you probably heard a lot of in