Freaky-smart marketing ninja Christopher S. Penn (co-host of the Marketing Over Coffee podcast) had a great blog post recently entitled "Three Nearly Guaranteed Moneymaking Twitter Words." More and more companies are listening in social media, but are they doing it in a way that provides real bottom-line value? Many listen
A few days ago I said Google Buzz and Wave had some very cool features, but the average company wasn't ready for them. I've played around a bit more with Buzz since then, but mostly I've been seeing other people's opinions about it, in Buzz itself, on Twitter, on Facebook
Just when I had finally begun to use Google Wave and was getting a small degree of comfort with it, Google launched Buzz, which is clearly their attempt at out-twittering Twitter. If you have a Gmail account, it's probably showed up by now, integrated into your account. As you would
I went to my first unconference this past weekend, AnalyticsCamp, held at the Kenan-Flagler Business School at UNC-Chapel Hill. I really enjoyed the format. For those of you unfamiliar with the unconference/barcamp model, there's no schedule in advance. Speakers propose their sessions on a wiki, then on the day, they
Last night I was on a panel at the University of North Carolina at Chapel Hill (as I was required to write it when I was a reporter) called "Careers in Social Media," sponsored by University Career Services and organized by Gary Alan Miller. My fellow panelists were Ruby Sinreich,
Recently Mitch Joel and Joseph Jaffe promised to auction off keynote addresses for Haiti relief, with their services going to the highest bidder. This idea inspired me to do something similar here in the Triangle. As with all human endeavors involving more than one person, it took some time to
When Chris visited SAS last month, there was a heated debate going on in social media circles about the idea of "social media certification," and the idea of paying money to become "certified." Here's Chris' take on the subject.
Last night I went to Social Media Club Triangle, ably organized by my friends Wayne Sutton and Jeff Cohen. The event took place at DSI Comedy Theater in beautiful downtown Carrboro, NC (the Paris of the Piedmont). Zach Ward from DSI took us through some improv exercises, then told us
Chris and I talked about how some people are moving away from blogs toward tools like Posterous. What's the long term impact? Are blogs still important?
As you may have seen on the homepage of sas.com, or in the tweets and status updates of many of my colleagues, SAS has been ranked number 1 on the Fortune list of 100 Best Companies to Work for in America. We’ve been on the list every year since it
