Here's a video interview with me, conducted by Deb Orton, where we talk about how we got social media off the ground at SAS, how to plan for some of the basic organizational issues and a bit about social media policies. It's an action-packed and fun-filled 14 minutes. Well, informative
“The Nuts & Bolts of Social Media,” is the title of the series of video interview segments we're producing, beginning with the Chris Brogan interviews, and continuing on with some of our internal social media champions, and when possible, with customers. Look for future posts tagged "The Nuts and Bolts
A few weeks ago I posted 'Chris Brogan Talks About the Value and Measurement of Social Media', the fifth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the sixth and final segment in the series, SAS' Deb Orton interviews Chris
A few weeks ago I posted 'Chris Brogan Talks About Making Social Media Happen in Your Company', the fourth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the fifth in this series, SAS' Deb Orton interviews Chris Brogan of New
Yesterday we posted 'Chris Brogan Offers Social Media Advice to Marketers', the second (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the third in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the big
Yesterday we posted 'Chris Brogan Provides Best Practices and Insights into Social Media', the third (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the fourth in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses
We recently posted 'Chris Brogan Talks About His Book "Trust Agents" and Social Media', the first (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the second in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris
The antidote for fifty enemies is one friend. If there’s truth in that quote, Aristotle would have to agree we’re lucky here at SAS, in that we have many friends, including outstanding customers and industry thought leaders, that we regularly interact with. I’d like to share one of these interactions
Freaky-smart marketing ninja Christopher S. Penn (co-host of the Marketing Over Coffee podcast) had a great blog post recently entitled "Three Nearly Guaranteed Moneymaking Twitter Words." More and more companies are listening in social media, but are they doing it in a way that provides real bottom-line value? Many listen
Last night I was on a panel at the University of North Carolina at Chapel Hill (as I was required to write it when I was a reporter) called "Careers in Social Media," sponsored by University Career Services and organized by Gary Alan Miller. My fellow panelists were Ruby Sinreich,
