Video: Chris Brogan talks about making social media happen in your company

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Yesterday we posted 'Chris Brogan Provides Best Practices and Insights into Social Media', the third (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the fourth in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the differences between B2B and B2C in social media, who should own social media within companies, how to deal with bloggers, and how to integrate social media into your marketing mix.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.

 

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Justin Huntsman

Customer Intelligence Marketing Manager

I'm Justin Huntsman, a field marketer on the SAS Customer Intelligence team. I'm the editor of the SAS Customer Analytics blog, where my colleagues, friends and I discuss the challenges today’s marketers face in finding profitable growth opportunities, taking the best marketing actions, and maximizing cross-business impact.

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