A few weeks ago I posted 'Chris Brogan Talks About Making Social Media Happen in Your Company', the fourth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.
In this video, the fifth in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris, channeling his ‘stunt double’ Katie Paine, discusses how to measure social media effectiveness and how to set objectives for using social media in marketing.
Enjoy the video. And stay tuned. We'll post the final segment from this interview series soon, and we'll continue this series with new interviews from SAS practitioners in the coming months.