video: Chris Brogan discusses how being a "trust agent" applies to corporate marketers


A few weeks ago I posted 'Chris Brogan Talks About the Value and Measurement of Social Media', the fifth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the sixth and final segment in the series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses how being a "Trust Agent" applies to corporate marketers. His advice? Don’t abuse your prospects! find ways to show you care outside of the sale.

Enjoy the video. And stay tuned. Soon we'll continue this 'Nuts and Bolts' series with new interviews from SAS marketing practitioners.



About Author

Justin Huntsman

Customer Intelligence Marketing Manager

I'm Justin Huntsman, a field marketer on the SAS Customer Intelligence team. I'm the editor of the SAS Customer Analytics blog, where my colleagues, friends and I discuss the challenges today’s marketers face in finding profitable growth opportunities, taking the best marketing actions, and maximizing cross-business impact.


  1. Thanks for sharing the video Justin. I agree with what Chris states, that Marketers have to change their focus from solely direct marketing to bringing more value to their prospects and creating relationships.
    Social media is more prominent than ever and not slowing down. People are looking to connect in a more personal level and by using this to your advantage in your marketing you will create trust, credibility and of course, more sales.

  2. Jose Vergara on

    Having been on both sides of this spectrum, I have to agree that developing trust with your clients and prospects is paramount to success.
    Too many times, marketers embrace the "buy or die" mentality and have some short term successes while long term, this approach almost always falls short of the mark.

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