I was in our External Communications team staff meeting earlier this week listening to a discussion of SAS' Premier Business Leadership Series event in Las Vegas, and the journalists and bloggers who attended. Some of the "journalists" write for print, some online, and some both. Some of the "bloggers" are
Lots of people make grand (and often unrealistic) predictions about social media and where it's going. David Armano from the Dachis Group has a very practical, believable set of predictions on the Harvard Business blog. Worth reading. He's spot on about social media becoming less "social," and I've been predicting
Mike Schneider (@schneidermike) Notes from "Social CRM: Connecting Your Sales Force to the Social Web" at the Social Media Business Forum The problem: The sales force is busy, they're under pressure, they've got quotas and are presented with different methods. Social CRM: "The company's response to the customer's control of
My notes from The Future of Business on the Social Web panel at the Social Media Business Forum Jeff Cohen started the panel with a question: Has social media gone beyond communications? Does it impact everything a business does? Jason: "Social media" is an adjective. There's always something after it.
Panelists: (left to right) Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the "Who should own social media?" session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it's better to have a person who
The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four "mixologists" who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before
My notes from the Business Blogging: Tips and Case Studies panel at MarketingProfs Digital Marketing Mixer. Panelists: Mike Volpe, @mvolpe Charlie King, @CharlieKingGolf Ilya Mirman, @IlyaMirman Mike: Smaller companies can get a lot of leverage out of inbound marketing. The amount of money you have no longer dictates how many
My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O'Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman's, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam
Notes from the panel discussion today at MarketingProfs Digital Marketing Mixer. Panelists: Michael Brito, @Britopian Becky Carroll, @bcarroll7 Tom Diederich, @Dieds For their Ajay Bhatt campaign, Intel found their was a huge outpouring of demand for t-shirts with Ajay's picture, based on the conversations on Facebook, Twitter, blogs, etc. They
I've mentioned David Armano a lot in my Blogworld coverage, but he deserves it. He's a positive and effective evangelist for social media, and he shares great stuff. His presentation on creating visuals for your content was one of my highlights of Blogworld. It's not an easy task to break