SAS Customer Intelligence 360 Meets SAS Viya: Show me the demo


Over the past couple of years, I've written about a variety of use cases and value props regarding SAS® Customer Intelligence 360. As powerful as words and images can be, let's transition to the ultimate show – the demo.

In the forty minute video below, observe how SAS Customer Intelligence 360 with SAS® Viya enables brands to use data to make intelligent decisions using predictive analytics and machine learning in conjunction with business rules across a hub of channel touch points.

The demo shows how SAS personalizes a customer experience across web, mobile, and email while exploiting powerful analytical insight derived from SAS® Visual Data Mining & Machine Learning. Using SAS® Intelligent Decisioning, the demonstration highlights both batch and real-time analytical use cases to enable next-best-actions, as well as hyper-personalization.

To learn more about how the SAS platform can be applied to other marketing and customer-centric use cases, please check out additional posts here.


About Author

Suneel Grover

Advisory Solutions Architect

Suneel Grover is an Advisory Solutions Architect supporting digital intelligence, marketing analytics and multi-channel marketing at SAS. By providing client-facing services for SAS in the areas of predictive analytics, digital analytics, visualization and data-driven integrated marketing, Grover provides technical consulting support in industry verticals such as media, entertainment, hospitality, communications, financial services and sports. In addition to his role at SAS, Grover is an professorial lecturer at The George Washington University (GWU) in Washington DC, teaching in the Masters of Science in Business Analytics graduate program within the School of Business and Decision Science. Grover has a MBA in Marketing Research & Decision Science from The George Washington University (GWU), and a MS in Integrated Marketing Analytics from New York University (NYU).

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