Over the past couple of years, I've written about a variety of use cases and value props regarding SAS® Customer Intelligence 360. As powerful as words and images can be, let's transition to the ultimate show – the demo.
In the forty minute video below, observe how SAS Customer Intelligence 360 with SAS® Viya enables brands to use data to make intelligent decisions using predictive analytics and machine learning in conjunction with business rules across a hub of channel touch points.
The demo shows how SAS personalizes a customer experience across web, mobile, and email while exploiting powerful analytical insight derived from SAS® Visual Data Mining & Machine Learning. Using SAS® Intelligent Decisioning, the demonstration highlights both batch and real-time analytical use cases to enable next-best-actions, as well as hyper-personalization.
To learn more about how the SAS platform can be applied to other marketing and customer-centric use cases, please check out additional posts here.