Tag: decision management

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a

Advanced Analytics | Machine Learning
Mark Hanson 0
Uncovering the unknowns: Why pharma is evolving from data analytics to data science

“There are known knowns … There are known unknowns … There are also unknown unknowns” This statement by Donald Rumsfeld is famous from the world of politics. But the phrase “unknown unknowns” was actually coined by a NASA data scientist to describe the huge possibilities presented to us by big data

Advanced Analytics
Decision Management – What is it and why does it matter?

Whether we talk about improving customer experience, applying chat bots, preventing fraud, realising IoT applications like predictive maintenance, implementing credit scoring or claims management, or just automating internal processes, analytics and eventually AI will have a profound impact on these large and small decisions. Across all industries the discipline of