Ein Gepräch zwischen Dr. Andreas Becks und Brigitte Naylor-Aumayer. Beide gehen der Frage auf den Grund, worin die Bedeutung von Decision Management heute noch liegt. Klar ist, dass Unternehmen damit viel besser wissen, was ihre Kunden wollen, und dass diese dann entsprechend zufriedener werden. Denn: Wenn der Kunde bekommt, was
Tag: decision management
The volume is being turned up on the Control Tower approach to running a business; I have recently been introduced to logistics control towers, supply chain control towers and operations control towers just for starters. I’m sure there must be at least a half dozen more out there – pick
I’ve got a book recommendation for you – it came recommended to me and did not disappoint. “Thinking, Fast and Slow”, by Nobel Prize winning economist Daniel Kahneman. Kahneman is actually a psychologist (Professor emeritus at Princeton Univ), and his Nobel Prize winning work on decision theory will also remind
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources