Author

Mike Gilliland
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Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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Q&A with Steve Morlidge of CatchBull (Part 2)

Q: ­Do you think the forecaster should distribute forecast accuracy to stakeholders (e.g. to show how good/bad the forecast is) or do you think this will confuse stakeholders? A: This just depends what is meant by stakeholders. And what is meant by forecast accuracy. If stakeholders means those people who

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Q&A with Steve Morlidge of CatchBull (Part 1)

In a pair of articles published in Foresight, and in his SAS/Foresight webinar "Avoidability of Forecast Error" last November, Steve Morlidge of CatchBull laid out a compelling new approach on the subject of "forecastability." It is generally agreed that the naive model (i.e. random walk or "no change" model) provides

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When to engage the sales force in forecasting

Engaging the sales force in forecasting sounds like a good idea, doesn't it? Compared to everyone else in the organization, don't sales people have the closest contact with our customers? Therefore, shouldn't they know better than anyone else our customers' future behavior? There are at least three problems with assuming

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Engaging the sales force: Forecasts vs. Commitments

Whether to engage sales people in the forecasting process remains hotly debated on LinkedIn. While I have no objection in principle to sales people being involved in the process, I'm very skeptical of the value of doing so. Unless there is solid evidence that input from the sales force has improved

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Upcoming forecasting events

SAS/Foresight Webinar Series On Thursday February 20, 11am ET, join Martin Joseph, Managing Owner of Rivershill Consultancy for this quarter's installment of the SAS/Foresight Webinar Series. Martin will be presenting "The Forecasting Mantra" -- a template that identifies the elements required to achieve sustained, world-class forecasting and planning excellence. He'll also

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The miracle of combining forecasts

Life gifts us very few miracles. So when a miracle happens, we must be prepared to embrace it, and appreciate its worth. In 1947, in New York City, there was the Miracle on 34th Street. In 1980, at the Winter Olympics, there was the miracle on ice. In 1992, at the Academy Awards, there was

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WRAL weather forecaster more than a pretty face

I've always thought of TV weather forecasters as just talking heads. Sure they look pretty, waving hands in front of fancy green-screen graphics, reading poetically off the teleprompters, and standing fearlessly in the midst of the worst storm conditions. But could we expect man candy as tart as Al Roker and Willard

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IBF Scottsdale: FVA at Cardinal Health

Where is global warming when you need it? Throughout much of the southeast, life has been at a standstill since midday yesterday, when 2" of snow and 20oF temperatures brought civilization to its knees. If your life, or at least your forecasting career, is at a similar standstill, make plans to

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SAS/Foresight Q1 webinar: The forecasting mantra

In this quarter's installment of the SAS/Foresight Webinar Series, Martin Joseph and Alec Finney of Rivershill Consultancy  discuss "The Forecasting Mantra." Based on their article in the Winter 2009 issue of Foresight: The International Journal of Applied Forecasting, the webinar provides a template that identifies all the elements required to achieve sustained, world-class forecasting

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Forecasting new products (Part 3): By structured analogy

In the previous installment we were reminded of the potential abuses of forecasting by analogy. People are naturally reluctant to forecast that their new product idea is going to flop. Therefore, there is an inclination to ignore similar items that failed in the marketplace, or apply less weight to the failures than

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Forecasting new products (Part 2): By analogy

The real estate market provides a good example of the use of analogies. To determine a reasonable listing price for a property (such as this dump on the right) that is new on the market, the sales agent will prepare a list of "comps"  (comparable homes) that are currently on the market or

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Forecasting new products (Part 1)

How do you build a forecast when you have no historical data? This is a recurring challenge for businesses that update their product offerings, and a recurring question in online forecasting discussion groups (e.g. this one on LinkedIn). The bad news is that you probably can't expect to achieve highly

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Process Control Methods in Business Forecasting

While fancy new forecasting models will always be of interest to researchers, there is plenty of really interesting and practical new work being led by forecasting practitioners. Last month Steve Morlidge (who spent 30 years at Unilever, now with CatchBull), shared his promising new approach on the “Avoidability of Forecast

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Guest Blogger: Len Tashman previews Fall 2013 issue of Foresight

  Forecasting Support Systems (FSS) – essentially, decision support systems for forecasters – are being given increasing scrutiny in forecasting circles, including our recent half-dozen articles in Foresight. Additionally this year, there has been a special issue of the International Journal of Forecasting focused on the topic. Keith Ord and

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