Michael Gilliland is author of The Business Forecasting Deal (the book), editor of Business Forecasting: Practical Problems and Solutions, and Associate Editor of Foresight: The International Journal of Applied Forecasting. He is a longtime business forecasting practitioner, and currently Product Marketing Manager for SAS Forecasting software. Mike serves on the Board of Directors of the International Institute of Forecasters, and received the 2017 Lifetime Achievement award from the Institute of Business Forecasting. He initiated The Business Forecasting Deal (the blog) to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.
Did Hippocrates really say this? Probably not, for among other reasons he spoke Ancient Greek and not Modern English. However, such mere technicality should not distract us from the importance of this oath for forecasters. Please place your hand over your heart and say with me: First, do no harm.
Think of this as consumer protection for the business forecaster. The Business Forecasting Deal is a new blog exploring the dark side of the forecasting profession. Its purpose is to expose the snake oil and shoddy practices of those who either don’t understand the realities of forecasting, or who can’t
