This past spring I attended a Social Media Masterclass at the Event Marketing Summit, delivered by Erik Qualman, the author of Socialnomics. Erik is also the creator of this video called Social Media Revolution that you’ve probably seen on YouTube (it has also been featured on this blog). Here’s what
It is inspiring for me to see the determination of government employees working to provide us the level of service we have all grown accustomed to even in the midst of "The Great Recession". I don’t need to tell you that the need for government services goes up dramatically during
Today's post is a puzzle. Why? Well, my wife loves solving word puzzles, and today is our wedding anniversary. Last year, I bought her a Jumble® book. This year, I've created a one-of-a-kind scrambled word puzzle just for her. (But you can play, too!) I created this puzzle by using
Sometimes it is convenient to reshape the data in a matrix. Suppose you have a 1 x 12 matrix. This same data can fit into several matrices with different dimensions: a 2 x 6 matrix, a 3 x 4 matrix, a 4 x 3 matrix, and so on. The SHAPE function enables you to specify the number of
Yesterday, I was in the #raganSAS audience as David Pogue told me What's New and What's Next in the world of technology. David is a great presenter, and he really had the audience engaged as he talked about augmented reality, his world according to Twitter, and an iPhone app that
~ Contributed by Courtney Peters ~ Next week I’ll be attending DMA10 in San Francisco, and I hope to accomplish a couple things while I am there. As a marketing professional, I’m eager to network with others in my field from all types of industries and market segments. I also
A little off the topic, but can anyone explain the theory of password security to me? Specifically, how does requiring me to periodically change my password improve security? Like most of you, on some of my online accounts I am reminded every few months that I must change the password.
If you're an administrator of systems that run SAS, you have probably already read up on How to Maintain Happy SAS 9 Users. If not, go read that first. Now, are you looking to squeeze the best performance out of SAS on Microsoft Windows 2008 Server? Be sure to read
My previous post on creating a random permutation started me thinking about word games. My wife loves to solve the daily Jumble® puzzle that runs in our local paper. The puzzle displays a string of letters like MLYBOS, and you attempt to unscramble the letters to make an ordinary word.
I recently had the pleasure to sit in on one of our customer presentations at the CRM Evolution Conference in New York. Sean Lowe, the Managing Director of Endless Vacation Rentals and Revenue Management for Wyndham Exchange & Rentals, gave a presentation about how his company manages the demand forecasting
"Conversations pertaining to the oil and gas industry right now are toxic, to say the least," says Blake Jackson, Social Media Coordinator for Chesapeake Energy. Blake spoke today at a Ragan communications conference hosted at SAS headquarters in Cary, NC. In an environment where conversations about the energy industry tend
I recently read a paper that described a SAS macro to carry out a permutation test. The permutations were generated by PROC IML. (In fact, an internet search for the terms "SAS/IML" and "permutation test" gives dozens of papers in recent years.) The PROC IML code was not as efficient
The issues marketers face are daunting. Let’s talk about three. Email. Response and opt out rates are awful. So we struggle to push thru the noise and stand out. We work to develop a strong list, message, and call-to-action. But we can’t know for certain if our offer will resonate
A previous post described a simple algorithm for generating Fibonacci numbers. It was noted that the ratio between adjacent terms in the Fibonacci sequence approaches the "Golden Ratio," 1.61803399.... This post explains why. In a discussion with my fellow blogger, David Smith, I made the comment "any two numbers (at