Olivia Parr-Rud on predictive analytics

Kristine Vick
Kristine Vick|January 25, 2012

I’ve recently had the chance to work with Olivia Parr-Rud, an internationally recognized expert and thought leader in predictive analytics and innovative leadership. Her pioneering techniques in predictive modeling led to the writing of her first book, Data Mining Cookbook, Modeling for Acquisition, Risk and Customer Relationship Management (Wiley 2001). Olivia’s passion [...]

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Predictive analytics lessons from Enterprise Holdings

Kristine Vick
Kristine Vick|November 14, 2011

Are you always looking for that inside perspective? Most of us are! As we all know, customers are the primary – perhaps exclusive – source of cash flow for many organizations.  Knowing which ones are most profitable is critical to maximizing future economic value. To help today’s marketing and business leaders learn [...]

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Creating a predictive model factory

Sascha Schubert
Sascha Schubert|November 11, 2011

For all of you who have ever been to Heidelberg, location of the headquarters of SAS Germany and the place where I live, you might know that a town called Mannheim is nearby. Some might even know that Mannheim is the place where a genius German engineer called Carl Benz [...]

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Analytics gone wild?

Mike Nemecek
Mike Nemecek|September 22, 2011

A recent post on the International Institute for Analytics (IIA) site, Analytics Conferences Gone Wild!, is*not* about how statisticians are sexy. Yes, I’m recalling that memorable quote in the August 2009 NY Times story, “For Today’s Graduate, Just One Word: Statistics,” which included the following quote: “I keep saying that [...]

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China Guangfa Bank answers the big data call

Waynette Tubbs
Waynette Tubbs|August 31, 2011

Dr. Yachen Lin, Chief Risk Officer of China Guangfa Bank Credit Card Center (CGB), was interviewed while at the 2011 Premier Business Leadership Series in Singapore. He discussed the analytics culture at CGB – explaining how CGB uses analytics to know its customers and manage risk. There are only 14 [...]

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Are we going into another recession?

Michael Newkirk
Michael Newkirk|August 26, 2011

There is a lot of talk hither and yon about a “double-dip” recession. Not at all uncommon when you consider past recessions. Let’s take a look at some data from the June 2011 survey of senior financial executives from the Manufacturers Alliance/MAPI to dig into the double dip theories. MAPI [...]

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Five lessons in analytics from Jim Goodnight and Pierre Nanterme

Peter Dorrington
Peter Dorrington|June 15, 2011

Last year Jim Goodnight shared the stage with Bill Green (the then CEO of Accenture) and talked about what it takes to build an analytical organization. This year Dr. Goodnight was with Pierre Nanterme, the current CEO of Accenture and they talked about what it means to lead an analytical [...]

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The incremental impact

Kristine Vick
Kristine Vick|March 14, 2011

Tapan and I had the chance to talk with Karen Washburn, Manager for the SAS Business Knowledge Series, a SAS Education Division program, who is joining us at Predictive Analytics World this week! Karen will be participating in the conference and seeking out new partners to join the Business Knowledge [...]

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Hands On Predictive Analytics with Dean Abbott

Kristine Vick
Kristine Vick|February 28, 2011

Tapan Patel and I recently caught up with Dean Abbott, President, Abbott Analytics for a Q&A session on Predictive Analytics World that takes place during Data Driven Busines Week March 14-15 in San Francisco. Question: Any thoughts you would like to share for upcoming Predictive Analytics World 2011 Conference? What [...]

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What's new with Predictive Analytics World 2011?

Kristine Vick
Kristine Vick|February 15, 2011

Anne Milley and I recently had the chance to catch up with Eric Siegel, Chair of Predictive Analytics World for some Q&A regarding the upcoming conference that takes place during Data Driven Busines Week March 14-15 in San Francisco. Question: What a great line-up we see shaping up for Predictive [...]

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