Scaling data and analytics across the University of North Carolina

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Recently, Scott Jackson, Director Business Intelligence at the University of North Carolina at Chapel Hill shared their data quality, reporting and analytics journey. They're using SAS in a multitude of ways – from operations, institutional research, athletics – and are now looking to scale to the enterprise.

They've been so successful with their journey that they want to scale what they're doing to help other areas across the university. As such, Jackson has started working with a number of different groups to educate them on what they're doing with business intelligence and encouraging his university colleagues to start looking at data analytics. They're working with the athletics department to look at fan engagement and tickets sales, and are starting to work with the development office to look into student enrollment.

Jackson has been excited about the success they've had with institutional analytics across the campus.

To learn more about the Carolina athletics project on fan engagement and ticket sales, watch this webinar, Using Modern Analytics to Foster Old Fashioned Loyalty in Tar Heel Sports Fans, or read this paper, Tar Heels Play to Win With SAS® Analytics.


The University of North Carolina at Chapel Hill is the oldest public university in the nation founded in 1789. UNC-CH is the flagship university for a 17 campus system and has 19,000 undergraduate students, 11,000 graduate students and two Nobel laureates.

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Georgia Mariani

Principal Product Marketing Manager

Georgia Mariani is the Principal Product Marketing Manager for the Education Industry.

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