SAS Blogs

Jennifer PearsonNovember 14, 2024 0

Creating loyal customers through personalized, mobile-first engagement

As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,

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Artificial Intelligence | Marketing

Becky GraebeJune 11, 2024 0

SAS CMO Jenn Chase joins panel to discuss GenAI integration in marketing

SAS CMO Jennifer Chase and a panel of chief marketing officers offer insights on how they’re weaving AI into the business at American Marketing Association event Recent Salesforce research highlights a fact that didn’t seem to surprise the full-house audience at an American Marketing Association Annual CMO panel at SAS

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Advanced Analytics | Analytics | Marketing

Lexi RegaladoFebruary 13, 2023 0

How advanced analytics supplies love on Valentine's Day

Ah, Valentine’s Day. Whether you love or loathe this sweet holiday, you can’t miss it if you live in the United States. Seemingly by magic, stores begin filling with red and pink treats right after Christmas. And while you might be astonished by the quick switch in your favorite store,

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Retail

Analytics | Customer Intelligence | Marketing

Jenn ChaseDecember 2, 2022 0

How to create a world-class customer experience with data

If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make

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Analytics | Customer Intelligence | Marketing

Jonathan MoranOctober 19, 2022 0

Are you ready for MadTech? 3 tips to help you prepare

If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing

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Analytics | Customer Intelligence | Data Visualization | Marketing

Charlie ChaseJune 30, 2022 0

How CDP technologies offer sales and marketing teams powerful insights

In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP

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AgTech | Manufacturing | Retail

Marketing | Work & Life at SAS

Jenn ChaseMay 17, 2022 0

Want to make your marketing team more inclusive? Try this

The business case for diversity and inclusion is clear. Research has shown that diverse organizations are more profitable, more innovative and more desirable to employees. So how do we as marketers contribute to making our organizations inclusive? I believe that we must start by cultivating curiosity. Curiosity fuels diversity and inclusion Curiosity

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Communications

Analytics | Marketing

Caslee SimsOctober 4, 2021 0

Brand marketing tips for everyone – not just marketers

“You have to have a left and right-brained approach to marketing. It’s important to leverage data, but you also have to spark creativity and inspiration so you can appeal to the head and heart of your customers.” - Jenn Chase, SAS EVP and CMO The marketing landscape continues to change. Whether

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