Tag: analytics

Analytics
Robert Ruf 0
Big Data Intelligence – quo vadis 2017?

Big-Data-Themen und die damit verbundene Datenanalyse werden für Unternehmen immer wichtiger. Wie in meinem vorherigen Blog ausgeführt, ist Big Data (Analytics) deutlich mehr als einfach nur Business Intelligence für große Datenmengen. Stattdessen bilden sie die Basis für neue Geschäftsmodelle und Erfolg oder Misserfolg von Unternehmen oder gar ganzen Branchen.

Colin Gray 0
It’s not fair…

Gender and race discrimination has been banned in most countries for many years, although gender did have specific exclusions for the insurance industry, where the risk for males and females could be shown to substantially different (e.g. females have a higher life expectancy than males). In the European Union (EU)

Customer Intelligence | Data Management
Mike Blanchard 0
How customer intelligence can win hearts and minds

In today’s digital age, products have become increasingly commoditised, requiring organisations to shift their focus towards ensuring the customer experience becomes their biggest differentiator. Previously, the customer experience journey was a string of static, one-dimensional encounters. But now, thanks to big data and the resulting innovations it can provide, customer

Analytics
Mike Janes 0
Analytical problem solving with Carlos

Carlos Pinheiro is talented. One afternoon Carlos stood in front of a group of marketers including myself, and shared social network analysis using our data.  Yes, the analysis took talent, but the real brilliance was that Carlos presented the information in a way where we all left the meeting with

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