Whether you're reading industry articles about smart tags or analyst reports about inventory tracking, you've probably noticed an uptick in coverage on the adoption of IoT (and RFID) in retail. Since I've been following these topics for awhile, I've decided to dedicate a series of posts on the ways IoT can be used
Smart retailers know that omnichannel customer experience isn't just about marketing anymore. It’s about bridging all your digital and physical channels to recognize customers wherever they are, collecting data and understanding the retail customer’s purchasing journey. By taking customer data, product data, and supply chain data - and applying predictive and prescriptive
Wenn ich mir die Zielbilder eigentlich aller Unternehmen in Bezug auf den Umgang mit ihren Kunden anschaue, so fällt immer dieselbe Aussage ins Auge: „Wir möchten den Kunden in den Mittelpunkt stellen und ihm ein positives Kundenerlebnis bieten“. SUPER! Das ist 1) nichts Neues und klingt 2) fast zu schön,
El deseo de mejorar la experiencia del cliente se ha convertido en el impulso para el desarrollo de un nuevo marketing que se ejecute mediante los canales adecuados y logre un impacto en tiempo real sobre los públicos. Para esto es necesario conocer las preferencias de los clientes a
En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)
There's been a lot of talk in the media lately about the death of retail. Every week, it seems like another retailer announces the closing of stores, acquisitions or even going out of business. Many relate it to the growing competitive landscape with the convenience of online shopping and lure
Kim Kaluba describes how a customer data strategy can help you achieve an omnichannel vision.
Omnichannel Analytics are helping companies uncover patterns in big data to improve the customer experience. Using those insights, companies can anticipate what consumers are planning to purchase and influence that purchase in real time. Companies are experiencing unprecedented complexity as they look for growth and market opportunities. Their product portfolios are
Omnichannel shoppers have been disrupting retailers for years, and its likely to top the industry’s agenda of challenges for years to come. But optimization, an omnichannel analytics technology, can help harness the positives of omnichannel retailing and minimize showrooming. Consider this everyday retail dilemma: E-commerce sales are growing, but in-store
I find I am so busy these days, I do all of my holiday shopping online. I set aside an hour, a glass of wine and my credit card, and I get the gifts ordered. The must-have gift for this year was a Dyson hair dryer. When the first site
With today’s customers able to access rich sources of product and service information – especially pricing data – when they are mobile, retailers are being forced to innovate in the way they capture consumers’ attention. Unfortunately, attention spans are rapidly decreasing to just the few seconds that a user spends
I love Christmas, but there is one thing I never seem to get right: the office Secret Santa. Every year I draw someone I’ve barely met and fruitlessly dig around for clues – only to find myself hastily wrapping a scented candle/novelty mug at the eleventh hour. Merry Christmas Sandra
