Tag: data science

Advanced Analytics | Analytics | Customer Intelligence | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: The digital shapeshifter of recommendation systems [Part 1]

If you’ve ever used Amazon or Netflix, you’ve experienced the value of recommendation systems firsthand. These sophisticated systems identify recommendations autonomously for individual users based on past purchases and searches, as well as other behaviors. Customers get algorithmic recommendations on additional offerings that are intended to be relevant, valued, and

Analytics | Learn SAS | Students & Educators
Thomas Keil 0
Wenn mehr als zwei Data-Science-Studenten zusammenkommen … Meetups als Plattform für Networking und Austausch

Meetup ist ein Online-Social-Networking-Service mit einem kleinen Unterschied zu Facebook, Instagram, LinkedIn & Co. Das Format ist dazu gedacht, Face-to-Face-Treffen zu interessanten Themen zu organisieren. Die Offline-Welt ist also ein elementarer Bestandteil. Selbstorganisiert und thematisch vielfältig Gruppen gibt es zu fast jedem Thema: Bücherclubs, Socialising, R-Nutzer, Unternehmer oder künstliche Intelligenz

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 3]

In Part 1 and Part 2 of this blog posting series, we discussed: Our current viewpoints on marketing attribution and conversion journey analysis in 2017. The selection criteria of the best measurement approach. Introduced our vision on handling marketing attribution and conversion journey analysis. We would like to conclude this

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Malcolm Lightbody 0
Algorithmic marketing attribution and conversion journey analysis [Part 2]

In Part 1 of this blog posting series, we discussed our current viewpoints on marketing attribution and conversion journey analysis in 2017. We concluded on a cliffhanger, and would like to return to our question of which attribution measurement method should we ultimately focus on. As with all difficult questions

Advanced Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 1]

Everyone has a marketing attribution problem, and all attribution measurement methods are wrong. We hear that all the time. Like many urban myths, it is founded in truth. Most organizations believe they can do better on attribution. They all understand that there are gaps, for example, missing touchpoint data, multiple