Tag: data science

Advanced Analytics | Analytics | Customer Intelligence
Suneel Grover 0
Digital intelligence for optimizing customer engagement

Digital intelligence is a trending term in the space of digital marketing analytics that needs to be demystified. Let's begin by defining what a digital marketing analytics platform is: Digital marketing analytics platforms are technology applications used by customer intelligence ninjas to understand and improve consumer experiences. Prospecting, acquiring, and holding on

Customer Intelligence | Data Management
Suneel Grover 0
Web analytics vs. digital intelligence - what's the difference?

The business opportunity to intelligently manage customer journeys across their lifecycle with your brand has never been greater, but so is the danger of not meeting their expectations and losing out to savvier competitors. In my opinion, the current state of most digital analytic practices continue to be siloed, tactical, and narrowly fixated on channel-obsessed dashboard

Gastbeitrag 0
Gastbeitrag von Accenture - Agilität bei Datenarchitekturen

In der Vergangenheit hat sich die Agilität von BI-, Big Data- und Analytics- Anwendungen (Datenarchitekturen) als Erfolgsfaktor für Unternehmen aus unterschiedlichsten Branchen erwiesen. Gerade die Integration neuer Datenquellen in bestehende DWH-Architekturen und die daraus resultierenden Anpassungen resultieren in langwierigen Entwicklungsprozessen.

Customer Intelligence
Suneel Grover 0
Analytical segmentation for data-driven marketing

Marketers have used segmentation as a technique to target customers for communications, products, and services since the introduction of  customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, geography, behavior, psychographics, events and cultural backgrounds. Over time, segmentation has proven its value,