Tag: data science

Customer Intelligence | Data Management
Suneel Grover 0
Web analytics vs. digital intelligence - what's the difference?

The business opportunity to intelligently manage customer journeys across their lifecycle with your brand has never been greater, but so is the danger of not meeting their expectations and losing out to savvier competitors. In my opinion, the current state of most digital analytic practices continue to be siloed, tactical, and narrowly fixated on channel-obsessed dashboard

Gastbeitrag 0
Gastbeitrag von Accenture - Agilität bei Datenarchitekturen

In der Vergangenheit hat sich die Agilität von BI-, Big Data- und Analytics- Anwendungen (Datenarchitekturen) als Erfolgsfaktor für Unternehmen aus unterschiedlichsten Branchen erwiesen. Gerade die Integration neuer Datenquellen in bestehende DWH-Architekturen und die daraus resultierenden Anpassungen resultieren in langwierigen Entwicklungsprozessen.

Customer Intelligence
Suneel Grover 0
Analytical segmentation for data-driven marketing

Marketers have used segmentation as a technique to target customers for communications, products, and services since the introduction of  customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, geography, behavior, psychographics, events and cultural backgrounds. Over time, segmentation has proven its value,

Alison Bolen 0
What skills do you need to be a data scientist?

To be successful as a data scientist you need technical skills like programming and mathematical skills, but you also need passion and the ability to put information into context and explain its significance, says Dr. Goutam Chakraborty of Oklahoma State University. In the video below, Chakraborty explains that Oklahoma State

SAS Events
Maggie Miller 0
Jumpstart your data science career

The data science profession has been called the sexiest job of the 21st century. It’s also landed on the list of the 25 highest-paying jobs with the most openings right now. There’s a wealth of knowledge on the web describing “what is” a data scientist, but there are far fewer

Andrew Pease 0
Enter the data composer

Along with the data scientist hype, analytics and the people who make them work have found themselves in the spotlight. The trend has also put an emphasis on the "science" aspects of analysis, such as a data focus, statistical rigor, controlled experiments and the like. Now, I’m not at all against adding more

David Pope 0
What do crime shows and data science have in common?

I enjoy watching TV crime series like Law and Order, Crime Series Investigation (CSI), CriminalMinds, Numb3rs, Person of Interest, as well as real-life mystery stories on shows like 20/20 and others. Obviously, the popularity of these types of shows means I'm not the only one who enjoys this type of entertainment. Here at SAS,

Data Management
Faramarz Abedini 0
Big data, big governance

Traditional data governance is all about establishing a boundary around a specific data domain. This translates to establishing authority to define key business terms within that domain; establishing business-driven decision making processes for changing the business terminology and the rules that apply to them; defining content standards (e.g., metadata and

Jim Harris 0
As the butter churns in Bangladesh

“Correlation does not imply causation” is a saying commonly heard in science and statistics emphasizing that a correlation between two variables does not necessarily imply that one variable causes the other. One example of this is the relationship between rain and umbrellas. People buy more umbrellas when it rains. This

Jim Harris 0
Errors, lies, and big data

My previous post pondered the term disestimation, coined by Charles Seife in his book Proofiness: How You’re Being Fooled by the Numbers to warn us about understating or ignoring the uncertainties surrounding a number, mistaking it for a fact instead of the error-prone estimate that it really is. Sometimes this fact appears to

Jim Harris 0
Data science versus narrative psychology

My previous post explained how confirmation bias can prevent you from behaving like the natural data scientist you like to imagine you are by driving your decision making toward data that confirms your existing beliefs. This post tells the story of another cognitive bias that works against data science. Consider the following scenario: Company-wide

Jim Harris 0
Data science and decision science

Data science, as Deepinder Dhingra recently blogged, “is essentially an intersection of math and technology skills.” Individuals with these skills have been labeled data scientists and organizations are competing to hire them. “But what organizations need,” Dhingra explained, “are individuals who, in addition to math and technology, can bring in