SAS Blogs

Antonio CalvoMarch 2, 2023 0

Los datos deberían ser el activo más valioso de la cuenta de resultados de la distribución y empresas de gran consumo

Actualmente los datos de la gran distribución no forman parte de la cuenta de resultados, pero es el activo que deberían monetizar con mayor urgencia. Gracias a este análisis avanzado se puede mejorar el margen de la compañía y aumentar la eficiencia de diferentes procesos. En este artículo vamos a

SAS Spain | Spanish

Retail

Analytics

Leonora GouveiaJanuary 31, 2023 0

How personalization can generate impactful customer experiences

Customers are more demanding than ever before. An effect of the pandemic is that brands had to go digital at any cost to survive and one of the side effects from this was an increase in customer personalization demand. Email inboxes are full of emails from all possible brands –

English

Retail

Analytics

Mike TurnerJanuary 11, 2023 0

Knowing your customer: how the telecoms industry can weather a squeeze on consumer spending

With the cost-of-living crisis continuing and the UK now in a recession, industries have to acclimatise to shifting market trends and consumer behaviour to maintain revenue and hit sales targets. The telecommunications industry is susceptible to consumers’ different priorities in times of economic hardship - many consumers will stick with

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Communications

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Tag: customer intelligence