SAS Voices

Data Management

Blend, cleanse and prepare data for analytics, reporting, or data modernization efforts.

Data analyst working on business analytics dashboard with charts, metrics and KPI to analyze performance and create insight reports and strategic decisions for operations management on virtual screen.

Mark HiewJune 12, 2025 0

Smarter data management with SAS Viya helps you win with AI

AI is only as powerful as the data behind it. You’ve probably heard the phrase “garbage in, garbage out.” That’s always been true in analytics, but in today’s AI-driven world, the consequences of poor data are greatly amplified. Flawed models, biased predictions and opaque decision-making all trace back to one

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Data Management | Innovation

Sundaresh SankaranApril 1, 2025 0

A checklist for assessing your synthetic data

Synthetic data has become a valuable resource in data science and machine learning. Superior quality, reliable synthetic data facilitates analysis and iteration at scale while mitigating privacy concerns associated with real data and can fill gaps where real data is scarce. Note, however, that “good” synthetic data is not defined

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Customer Intelligence | Data Management | Innovation | Marketing

Amy DysonMarch 5, 2025 0

Building customer trust: Balancing privacy and personalization

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to

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Data Management | Innovation

Reggie TownsendFebruary 10, 2025 2

The original data scientist: Why Ida B. Wells is still a boss

Ida B. Wells was a pioneer in the United States who used data collection and analysis methods well ahead of her time. Today, she might be called a data scientist, but I'll call her a boss! Her approach to documenting and analyzing lynchings back in the day (late 19th century)

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Analytics | Data Management | Predictions

Stu BradleyJanuary 30, 2025 1

Data privacy perspectives: How financial services firms can foster trust in the AI age

Every year, as Data Privacy Week sharpens the focus on protecting personal information, I’m reminded of a customer event a major North American bank hosted at SAS world headquarters. The bank’s chief data officer led a roundtable discussion on generative AI (GenAI) with a group of esteemed data and AI experts. The

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Banking

Artificial Intelligence | Data Management | Predictions

Julie MuckleroyJanuary 28, 2025 0

Connection points: Decisioning across the enterprise

Many scientists compare the universe to a network of tiny vibrating strings, smaller than subatomic particles. String theory suggests that these strings, as they twist and vibrate give rise to everything around us – matter, energy and even forces like gravity. But this idea of interconnected threads isn’t just confined

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Banking

Analytics | Data Management | Risk Management

Albert QianJanuary 21, 2025 0

Why decisioning and model management is the perfect recipe for mitigating risk

Making a big purchase, such as a car or home, can be stressful for everyone involved, from doing the due diligence to identifying a good lender. Everyone wants to make the process smooth while mitigating risks. Banks and lenders also have more data to work with when making a lending

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Artificial Intelligence | Data Management | Predictions

Lindsey CoombsDecember 9, 2024 0

In the data and AI era – Will data engineering reign supreme?

In 2012, Harvard Business Review declared the data scientist the sexiest job of the 21st century. Here’s what we knew at the time: big data was (and still is to this day) an enormous opportunity to make new discoveries. We were in the boom of user-generated content from social platforms,

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Artificial Intelligence | Data Management | Predictions

Julie MuckleroyDecember 5, 2024 0

The data debacle: Boom or bust for banks?

At the very heart of the financial world lies a commodity so vast it’s almost immeasurable ... and it’s growing exponentially with potential yet unrealized. Big data – complex structured and unstructured datasets arriving from innumerable sources – is reshaping the global banking industry. Used effectively, big data can support the delivery

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Banking

Advanced Analytics | Data Management | Predictions

Nicole PeelerNovember 21, 2024 0

Health care’s newfound ally against fraud: AI and generative AI

It is no surprise that generative AI (GenAI) is quickly becoming a potent tool in the health and life sciences industry. There are numerous ways that AI and GenAI can help beat the rising tide of fraud. We can count on these new technologies to enable the ability to commit

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Health Care | Life Sciences

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Data Management