Data Management

Blend, cleanse and prepare data for analytics, reporting, or data modernization efforts.

Analytics | Data Management
Jarno Lindqvist 0
From chaos to chorus: How to conduct open data architectures with precision

Data is growing faster than most organizations’ ability to manage it. At the same time, business leaders are under pressure to deliver insights quickly and cost‑effectively. Traditional, closed systems often make that harder: they lock data into proprietary formats, increase duplication and limit flexibility. That’s why open data architecture is

Analytics | Data for Good | Data Management
Jennifer Griess 0
Transforming challenges into triumphs: 16 inspiring customer stories

From transforming online insurance services to combating the opioid epidemic, SAS customers are using data and AI to drive innovation, enhance efficiency and make a positive impact on society. These stories – and more – offer a glimpse into how our customers are shaping the future with SAS. Dive into

Customer Intelligence | Data Management | Innovation | Marketing
Amy Dyson 0
Building customer trust: Balancing privacy and personalization

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to

Analytics | Data Management | Predictions
Stu Bradley 1
Data privacy perspectives: How financial services firms can foster trust in the AI age

Every year, as Data Privacy Week sharpens the focus on protecting personal information, I’m reminded of a customer event a major North American bank hosted at SAS world headquarters. The bank’s chief data officer led a roundtable discussion on generative AI (GenAI) with a group of esteemed data and AI experts. The

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