Tag: innovation

SAS Events
Ginny Inman 0
Bringing the Innovation Hub home

Imagine stuffing a 500,000-square-foot event space into a 5,000-square-foot hallway. That was the crazy idea I had when I checked out the Innovation Hub. The Innovation Hub was the center of the action at SAS Innovate in Las Vegas. Attendees saw demos of the hottest new SAS solutions, met the technical

Artificial Intelligence | Innovation
Greg Wujek 0
How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

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