In a classic Saturday Night Live skit back in the 70s, Dan Aykroyd portrays a man promoting his book about being mauled by a bear. Aykroyd says, “I want to emphasize – Never feed a marshmallow to a grizzly bear like this” He places a marshmallow partly in his mouth
This is the second in my two-post interview series with Gert Laursen and Jesper Thorlund, authors of the book, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting. Part one covered data visualization and the cross-functional purpose of business analytics. Here, we talk about analytic talent, measuring innovation and educating
More than 30 Premier Business Leadership Series attendees gathered for a roundtable discussion of social media in retail. "Is Your Company Antisocial? How to Effectively Engage Consumers Through Social Media and Mobility," was hosted by Michelle Thomas, Senior Brand Marketing Manager at Zappos. She was joined by Lori Schafer and
When Chris Brogan started his social media marketing agency New Marketing Labs, he stated that he would only work with Fortune 100 companies. He had no clients at the time, but lo and behold, Fortune 100 companies came calling. Now the agency’s client list includes Sony, Microsoft, PepsiCo, all of
How do you maintain a local feel in a central organization of 810 department stores in 45 states? Speaking at The Premier Business Leadership Series in Las Vegas, Steve Nevill, Executive Vice President of Inventory Management and Support for Macy’s.shared how the retailer (which had $23.5 billion in sales in
Organizations have massive amounts of data at their disposal, yet they often fail to utilize it in any meaningful way. But analytics is enabling many firms to aggressively use their data in key business processes with impressive results. You have more information at hand about your business than ever before,
Jim Davis, SAS CMO’s keynote address at the Premier Business Leadership Series this morning was about anticipating and managing change, including these six questions all organizations need to ask: Where should we leverage business analytics? Any part of a business can benefit, but the payoff is greatest where you are
Monster.com was the pioneer in the online recruitment industry. To maintain its competitive advantage more than a decade later, the company has taken the data-driven road using research, business intelligence and predictive analytics. Jean-Paul Isson, Vice President of Global BI and Predictive Analytics at Monster Worldwide spoke today about how
At the Premier Business Leadership Series today, Paul Arsego of Northeast Utilities offered up these ten steps to advancing business analytics adoption – to a packed house of attendees. Given the standing room only for his presentation – and the attendance at this conference -- it seems that people are
I recommend the book Business Analytics for Managers: Taking Business Intelligence Beyond Reporting for managers who want a strategic view on what it takes to create ongoing value from data. To tap into more of the strategic thinking in this book, I asked authors Gert Laursen and Jesper Thorlund a
