Tag: business analytics

Analytics
Peter Dorrington 0
Analytical marketing roadmap - part 1

In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,

Alison Bolen 1
The best of Inside SAS Global Forum

My coworkers Dave Thomas and Waynette Tubbs hosted the Inside SAS Global Forum video series this year, which offers a fun, informal roving reporter type of look at the conference. Individually, they interviewed SAS executives, conference organizers and SAS customers, but they made such a great pair in front of

Alison Bolen 0
Three tips for bringing analysts and business leaders together

A number of the sessions at today's SAS Global Forum Executive Conference included discussions about how IT and business leaders can best collaborate on business analytics projects, or how analysts and business decision makers can best work together. In one panel I attended, "Retail and Manufacturing Analytics: Driving Business-Building Insights

Analytics
Alison Bolen 1
Talking about analytics

In a recent Datamation article, "Business Intelligence Software and Predictive Analytics," Jeff Vance asks, "What exactly is predictive analytics?" His answer, in part: "Take traditional business intelligence, combine it with data mining and add on statistical analysis and you have predictive analytics. Math geeks will squabble over the nuances, say,

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