A recent article in the Wall Street Journal shows the perils, real or imagined, of product flaws in this emerging age of social media. Proctor & Gamble is a highly admired company especially for its careful stewardship of its many premier brands. Can it be that any American mother, in
While reading a datadoodle blog post, Self tracking is business intelligence, I was taken back to my days in the advertising and PR agency world. The blog references Peter Drucker’s book, The Effective Executive that suggests tracking your day (or having your secretary do it) in increments of 15 minutes
It is that time of the year again! Rexer Analytics, a data mining consulting firm, is conducting their fourth annual data mining survey. The survey collects preferences, views and interests of data mining professionals (e.g. data miners, statisticians, modelers, analysts, etc.). SAS is not the sponsor of the survey. The
I edited my first issue of sascom magazine in the second quarter. Despite her new responsibilities, former Editor-in-Chief Alison Bolen made herself available for my many questions, concerns and frantic messages asking: “Does this sound okay??” It all came together, and we even debuted a new column on business analytics,
SAS and the Economist Intelligence Unit (EIU) have announced the release of the 2010 EIU report, "Rebuilding trust: Next steps for risk management in financial services," sponsored by SAS. The 2010 report includes the results of an online survey - that attracted 346 global respondents, all executives with risk management
In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,
The SAS Social Media Analytics product launch was a huge hit with the press at SAS Global Forum. I wrote about it below, a lot of analysts and social media pros are blogging about it too, and it seemed for at least a few hours last Monday that everyone on
A lot of technology conferences are celebratory in nature. They showcase new products, highlight customer successes and provide a platform for authors, analysts and industry experts to praise these accomplishments. To be sure, there was plenty to celebrate at the SAS Global Forum Executive Conference. But this year’s conference -
My coworkers Dave Thomas and Waynette Tubbs hosted the Inside SAS Global Forum video series this year, which offers a fun, informal roving reporter type of look at the conference. Individually, they interviewed SAS executives, conference organizers and SAS customers, but they made such a great pair in front of
A number of the sessions at today's SAS Global Forum Executive Conference included discussions about how IT and business leaders can best collaborate on business analytics projects, or how analysts and business decision makers can best work together. In one panel I attended, "Retail and Manufacturing Analytics: Driving Business-Building Insights
