In the latest news from the frontier of Internet technology, the NY Times presented an interesting article about the work that high tech providers are doing to ensure maximum system availability. Companies strive for the "5 nines," or 99.999% availability, although a more realistic number is a "4 nine," or
There's an interesting article in Bank Systems & Technology entitled "U.S. Consumers Are Averse to Checking Fees, Survey Finds". At first glance, the title seems almost tautological; after all, who ISN'T averse to paying fees? Read a bit further, however, and you see that the issue is significantly more complex
If I say, social media analytics, and you say, What's that? I have some good links for you. First, you'll want to read this interview with Katie Paine, where she explains, among other things, the difference between social monitoring ,social measurement and social analytics. "Social analytics is where measurement and
I have a confession: I am not very good at math. I know that will come as a terrible surprise and disappointment to some of you. You may even be astonished that SAS would hire someone who doesn't have a PhD in statistics. But math is not the only skill
The term "analytics" has become so overused that I'm not sure anyone really knows what it means anymore - or at the very least, it means a lot of different things to different people. Sometimes analytics gets blended in with "business analytics" which gets blended in with "business intelligence." What
A few days ago, I wrote a post on the "soul" of analytics - basically the careful balance we need to keep between qualitative and quantitative decision-making. I asked others to post their experiences and perspective, and I was fortunate enough to begin a "dia-blog" with Colonel Jim Markley, Director
This year, SAS joined the Coalition Against Insurance Fraud (CAIF). Not long ago I had a chance to attend my first CAIF meeting and I was very impressed with what I saw and heard. Fraud continues to be a thorn in the side of the insurance industry. The most recent
Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I'm not the only
Though this is a busy time of year for SAS’ Education Division with the second A2010 Analytics Conference in Copenhagen and the thirteenth M2010 Data Mining Conference both just recently completed, I had the opportunity to catch up with Bob Lucas, PhD, who oversees statistical training at SAS. Anne: Bob,
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources
