Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose while an even smaller amount (1%) feel certain
SAS and our vibrant partner network collaborate to help our customers address their toughest challenges with the power of data and AI. With partners around the globe and across industries, the SAS® Partner Program combines cutting-edge SAS software with our partners’ expertise and industry knowledge to meet customers’ unique business
The ancients’ practice of publicizing set-in-stone personal records would run anathema to modern data privacy laws. These days, in lieu of using contemporary personally identifiable records, I anonymized a 4,000-year-old tax record from ancient Babylon to describe three principles for effective data anonymization at scale: Embracing rare attributes: values and
I've been fortunate to work on advanced analytics, machine learning and AI for more than 25 years. It’s more than a job. It’s my passion. So naturally, I was very interested in tuning into Microsoft AI CEO Mustafa Suleyman’s TED talk, What is an AI anyway? From my perspective, Mustafa
SAS inventors recently gathered to celebrate the 2023 patent honorees. The dinner event marked 20 years of the annual celebration and featured photos and memories from years past. SAS Senior Principal Patent Counsel Dwight Thompson offered opening remarks at The Umstead Hotel banquet in Cary, which he said was designed
Generative AI (GenAI) is booming. It’s not just a trend; it’s produced a seismic shift in how we approach innovation and technology. SAS Innovate 2024 has moved on from Las Vegas and is now on tour across the world. If you want a recap of what happened in Vegas or
Well, it’s finally happening. After years of banter, Google began testing a feature called Tracking Protection on Jan. 4. This feature is designed to limit cross-site tracking via third-party cookies. It will be rolled out initially to 1% of all Chrome users, about 30 million people globally, with all users
Deploying AI insights isn't just about pushing buttons and hoping for the best. The deployment phase is a pivotal moment where technology and ethics meet. When transitioning AI models from development to real-world use, prioritizing trustworthiness remains important. It’s not just about algorithms; it’s about how AI impacts people and
Digital banking, big tech and data privacy are all contributing to a shift in the Scandinavian banking scene, according to Tom Palving, Center of Excellence Lead for Digital Communication and Sales Loyalty at Jyske Bank. As a result, says Palving, traditional banks are facing a number of challenges, including: Customers
Urbanization is rapidly accelerating, allowing communities to grow with more access to services and technological advancements. However, this quick change in growth can present challenges as well, such as pollution and lack of infrastructure. Smart cities can support urbanization by offering innovative solutions with artificial intelligence (AI), the Internet of
