By infusing analytics through every phase of the guest journey, hotel managers can help shore up the complicated balance between the guest experience and revenue and profit responsibilities – delivering memorable and personalized guest experiences, while maximizing revenue and profits. To accomplish this, hotels need to be able to collect,
Data has value IF you can analyze it, said participants at a big data analytics roundtable at the Premier Business Leadership Series in Las Vegas. In attendance were executives from some of the largest Communications companies in the world including from the US, Canada, Turkey, Japan, Australia and the Philippines as well
With big data, data governance challenges escalate in many ways: The diversity of data sources means that there are minimal standards for data structure, definition, semantics and content. The lack of control over data production means that you can’t enforce data quality at the source as you can do with
Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data
At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
Greetings, insignificant souls. You may call me … Gregor Castamere. It is not my true name. I stalked this strip of land when it was called New Amsterdam. My family’s name is well known. I have lived for more than 600 years, concealing my terrible secret. I am a vampire.
The Global Hadoop market was valued at $1.5 billion in 2012 and is expected to grow at a compound annual growth rate of 58.2 percent, to reach $50.2 billion by 2020, according to a Hadoop Market Analysis report prepared by Allied Market Research. There is no doubt that IT teams are
This week I’m going to “fill in” for Natalie to complete our series on “What can Hotels learn from Casinos”? (Look for parts 1 and 2 here and here, respectively) Today I’m going to address pricing. We all know that great entertainment comes at a price, and we also know
Perhaps the greatest legacy that Ford Motor Company’s former chief executive, Alan Mulally, left behind is a culture of analytics. Ford began using analytics in the late 1990’s, but it wasn’t until their financial woes in the 2000’s and Mulally’s arrival in 2006, that analytics started to be used regularly for
Last week, I was fortunate enough to attend the Insurance Networking News Analytics Symposium. This great event had several engaging speakers. As analytics becomes more prevalent within insurance, it was refreshing to see that many organizations discuss their successes and share best practices in this essential aspect of the business.
