"Tap into all your demand signals. Organize. Visualize. Analyze. Predict. Orchestrate. Optimize." The availability and collection of data are compelling companies to invest in demand signal management solutions to take advantage of the vast amount of information to support their planning processes. However, many have not gotten the return on
Has there ever been an app that’s captured the world’s imagination as quickly as Pokemon Go? The usage statistics are mind-blowing, and whether or not the world has reached “peak Pokemon Go” yet, this will doubtless be a short-lived fad. But this could be the app that brings augmented reality and
Data monetization, at its simplest, is the process of turning data into bottom-line value for a company -- often through improving efficiency and/or customer experience, and building customer loyalty as a result. This may sound simple, but in practice, it’s anything but. Good data, advanced analytics and real-time decision making
There has been much discussion about the relationship between data science and artificial intelligence. It can become a complicated dance when applied data science is partnered with emerging artificial intelligence technologies. Who takes the lead? How do we keep the beat? Can we make sure neither party steps on the
The digital disruption is creating unforeseen events, such as new competitors, products and services that threaten the performance and positioning of consolidated players. Big data and analytics prove themselves, through successful user cases, as the answer to intercept the demand, prevent churn, draw an integrated view of the customer, manage
Every grocery store must be laser focused on those things that maintain a competitive edge in this saturated market. In Bedford, NH, with a population around 21,000, there are six grocery stores and two mass merchants who sell groceries. If Bedford is like the national average, these food retailers are
Some weeks have passed since the United Kingdom voted, by a margin of 52 per cent for and 48 per cent against, to leave the European Union, the organization it's been a leading member of since 1973. The tumultuous global reaction to the vote has those of us in information
Applying analytics to IoT data provides opportunities for cities to use information from sensors, citizens and connected infrastructure in unprecedented ways.
I’m an avid open water swimmer. In order to succeed in open water races I must do two things: I must sight properly in order to swim the straightest line possible in the right direction. The straighter the line, the less I have to swim. I must use a powerful,
Once upon a time, the only way to buy and sell advertising inventory was based on the relationship between advertiser and publisher. The exchange was manual, with advertisers paying publishers an agreed-upon price for every impression. The process involved a lot of phone calls, spreadsheets, negotiation and re-negotiation, all of
