Companies like Amazon, Netflix, Zappos and Pandora have changed what consumers expect from a brand – they want brands to “know” what they want before they ask for it. To provide those kinds of personalized products and services, brands have to collect and analyze huge quantities of customer and industry
In a city built on hedging your bets, it is fitting that the Analytics 2014 conference kicked off Monday in Las Vegas with a look at all the unscientific ways people try to predict the future. John Elder, Founder and President of Elder Research, Inc., entertained the audience with examples of how
When it’s claimed that the UK government could be wasting money that’s equivalent to the current spending on state pensions – and considerably more than what’s spent by the Department for Education – you know that action is needed. The Policy Exchange recently issued a report – Smaller, Better, Faster,
Europol, the law enforcement agency of the European Union, in its recently released 2014 Internet Organized Crime Threat Assessment (iOCTA), cited a report by U.S. security firm IID that predicts that the first “online murder” will occur by year end, based on the number of computer security system flaws discovered
All hail the data lake, destroyer of enterprise data warehouses and the solution to all our enterprise data access problems! Ok – well, maybe not. In part four of this series I want to talk about the confusion in the market I am seeing around the data lake phrase, including
There’s a restaurant here in Raleigh called the Angus Barn. It’s one of my favorite places to eat and unwind after work. They’ve got top-notch steak and quality cold beer, but what really sets the place apart is the customer experience they provide. There’s a cigar room in the back
How many times a day do you search (or “Google”) how to do something with a product, the best ways to perform “X,” or for help with a problem? Chances are it’s a lot, and when you do, you likely land on a forum where your peers have posted answers
Rom Hendler is a firm believer in managing marketing with analytics. “Creative marketing campaigns are important, but the nuts and bolts of great marketing are driven by analytics and a tight alignment between the chief marketing officer and the chief information officer,” says Hendler. In his previous job as the
I recently caught up with Dr. Tom Davenport, analytics thought-leader and author of Big Data @ Work, in Dublin, where we talked about big data, the Internet of Things and Hadoop. I'll be sharing the conversation here with you in two parts. You'll find part one below, and you can check
Want to know how much the Target and Home Depot cyberattacks cost those companies? According to Forbes, the price tag for data breach expenses ran $146 million for Target and is estimated at $62 million for Home Depot. Even financial institutions, once thought better protected, are reporting massive security breaches,
