As CMO, Jenn Chase is responsible for leading Analyst Relations, Corporate Communications, Creative, Digital, Events, Customer Contact Centers and Go-to-Market teams around the world. Her 20-year journey at SAS, spanning R&D and marketing, has earned her a reputation of being data driven – often referred to as analytically curious! Along the way, Jenn has guided the modernization of marketing, aligned regional marketing efforts and strengthened collaboration between marketing and sales while cultivating a strong customer focus. Her belief is that great companies possess an intense desire to deliver experiences that far exceed their customers’ expectations every day. Leading by example, Jenn strives to integrate data and analytics to create experiences that are purposeful and lasting.
It’s no secret, everyone is talking about generative AI (GenAI). In 2023, funding shot up five times year over year. According to a McKinsey report, “Generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually… by comparison, the United Kingdom’s entire GDP in 2021 was $3.1 trillion.”
In the past few years, disruption and uncertainty have become the norm. It feels like we're living through decades’ worth of change, in sometimes just a few days. And it’s not slowing down. Business priorities, though, remain unchanged: Increase revenue. Operate more efficiently. Meet customer expectations. It's increasingly clear that
The last few years have been full of disruption. As a leader, there were days when it felt like all I did was find ways to solve the latest unprecedented problem. While things have certainly stabilized since the early days of the pandemic, business hardly feels “as usual.” The recent
If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make
The business case for diversity and inclusion is clear. Research has shown that diverse organizations are more profitable, more innovative and more desirable to employees. So how do we as marketers contribute to making our organizations inclusive? I believe that we must start by cultivating curiosity. Curiosity fuels diversity and inclusion Curiosity
For more than 40 years, we’ve experienced countless great moments with our customers. From helping them solve the world’s most critical problems, to celebrating at our annual SAS Global Forum kickback party, we cherish every experience as much as you do. We continually focus on how to better engage with the wide
Organizational psychologist Adam Grant studies how we lead, work and live and his pioneering research has inspired people to question their assumptions about motivation, generosity and creativity. His unique and counterintuitive ideas are backed by data-driven science and case studies (he loves data just as much as I do!). Adam's
It’s almost time for another SAS Global Forum, and this year even I’m surprised by the range of topics and experiences available for attendees. With the conference theme of “New day, new answers, inspired by curiosity,” you probably guessed we’ll be talking about analytics and pandemic recovery. And, of course,
Let’s flash back to a simpler year. I don’t want to date myself, so think circa 1990s. I remember sitting with my now husband watching Ken Burns’ documentary Baseball when I was first introduced to Doris Kearns Goodwin. She didn’t just know baseball – it was part of her DNA. She was smart, funny and a storyteller. I became a fan that day, and only came
Imagine driving in a foreign country at night with no GPS and half a tank of gas in the pouring rain. And you have to reach your destination before sunrise. That’s a little like how it felt when COVID-19 turned our 2020 plans upside down, and we raced into the
