Adam Neiberg is a Global Banking Senior Marketing Manager in SAS’ Global Industry Marketing organization. He brings 17 years of experience from working at BB&T, a super regional US bank, in a variety of marketing and product manager roles. Prior to joining SAS, Adam continued to work with the financial services industry, first spearheading the vertical at the Center for Creative Leadership, a global leadership development company, and then lastly at Cisco Systems, a hardware and software technology firm, as the global financial services marketing manager. He is passionate about banking and enjoys reading, writing, and strategizing about it.
For years, the assumption has been that AI would primarily benefit the largest banks – those with the biggest technology budgets, the deepest talent pools and the resources to experiment at scale. But AI may be creating a different kind of competition. While large banks continue to invest billions in
If AI ambition inside your bank is starting to collide with day‑to‑day delivery realities, this six‑minute video is worth your time. It’s a “cut through the noise” conversation about what’s shaping banks right now: risks, opportunities and the reality behind the hype. AI’s impact depends on the foundation Listen to
No one is immune to identity theft – I know this firsthand. I was targeted while working at a financial institution where I was also a credit card customer. One day at work, I received an internal call from the bank’s customer contact center. I was informed that someone impersonating
“What’s in the box?” This question can come from a joyous child tearing into a nondescript package – or it can come from Brad Pitt’s infamous line in the crime thriller Seven. Most of the time, what’s in the box ends with smiles and laughter. In banking, though, the “box”
I’m a credit card transactor – I pay off my balance in full each month and use credit purely as a payment method to avoid interest. Recently, a major payment processor experienced an outage that disrupted many money movement services. As a result, my scheduled electronic payment was converted into
Back when I was in banking, I always looked forward to certain annual vendor meetings and reports. These key partners provided valuable insight into what was happening beyond the four walls of our institution. Their input was essential to helping us assess our market position and refine our strategy. Some
Reading McKinsey's article How Banks Can Supercharge Technology Speed and Productivity, released around the same time as SAS' From Data to Decision: Increasing AI Productivity with SAS® Viya®, sparked an epiphany for me. My last job before entering the technology industry was as a product manager at a super-regional bank.
Where were you when the global banking crisis of 2008 hit? I was in banking – marketing, to be specific – and I supported our mortgage department. I vividly recall our bank’s chief risk officer repeatedly refusing to enter the adjustable-rate mortgage subprime lending business. Many banks were eating our
Not too long ago, whenever I heard the word ‘hackathon,’ I thought of Wreck-It Ralph from the Disney movies. Ralph was a video game character tasked with wrecking buildings, while Fix-It Felix would repair them. In Wreck-It Ralph 2, Ralph broke the internet. I used to think hackathons were only
Many of us have fond memories of a Family Feud host saying, “And the survey says…!” as the game show’s answer board lit up, bringing joy or disappointment to the contestants. For some, the host who comes to mind is Richard Dawson or Ray Combs, while today’s fans likely think
