Big data. It’s still the hottest topic going – and making it pay off continues to be a challenge. According to a recent IDG Research survey, organizations’ biggest big data headaches are: 1) lack of skills needed to run analysis and 2) difficulty in making data available to users for
Like most SAS users and administrators, you usually don't know where your backend SAS servers are located--probably in some basement server farm or perhaps another building or even another town. But I'm sure you do know that your SAS client application must have a way to reach services running on
Are you invisible or remarkable? That's the question that Seth Godin believes that marketers should ask themselves in the new economy and there are 3 simple reasons why: All media is now optional - no one is going to look at your tweet or open your junk mail unless they
If you've watched any of the demos for SAS Visual Analytics (or even tried it yourself!), you have probably seen this nifty exploration of multiple measures. It's a way to look at how multiple measures are correlated with one another, using a diagonal heat map chart. The "stronger" the color
The MidWest SAS Users Group (MWSUG) 2013 call for papers closes on June 15. If you’ve submitted a paper or have been thinking about it, why not sign up for the MWSUG Presenter Mentoring Program? Students, first-time paper or poster presenters or anyone who wants guidance with abstract submission, paper
You might have seen my previous blog, where I plotted some interesting tourist attractions on a geographical map of the British Isles (which may be of interest to Analytics 2013 Conference delegates)... Well this blog uses even more powerful analytics, and shows how SAS can calculate the "optimal tour" to visit all
In a previous blog post, I described how to use a spread plot to compare the distributions of several variables. Each spread plot is a graph of centered data values plotted against the estimated cumulative probability. Thus, spread plots are similar to a (rotated) plot of the empirical cumulative distribution
Do we ever really get pricing right? Sometimes we do, and some of those times are actually on purpose, but it takes a lot of upstream activities to go right in order for pricing to be optimal as well. Too often pricing is that last variable at our disposal when
In Amsterdam, harnessing the power of the (data) tide With more than 100 km of canals and 1,500 bridges, dikes and dams, Amsterdam has long been in tune with the tides. Today, as an economic tide tugs at Europe and many regions, organizations are coping with a flood of data
First of all, congratulations to everyone who presented at SAS Global Forum 2013. Your hard work and contributions are what make it a success each year. Even though SAS Global Forum 2013 has come and gone, all of the papers and presentations are still available online. Out of this fantastic
Suppose that you have several data distributions that you want to compare. Questions you might ask include "Which variable has the largest spread?" and "Which variables exhibit skewness?" More generally, you might be interested in visualizing how the distribution of one variable differs from the distribution of other variables. The
As part of my follow-up to SAS Global Forum 2013, I've posted a few articles about how to create your own client apps with SAS Integration Technologies. This article shows how to use Microsoft .NET -- the same approach used for SAS Enterprise Guide and SAS Add-In for Microsoft Office
Hi everyone! I'm excited to be a new contributer to this blog - I've taken the road less traveled when it comes to marketing. My goal out of college was to see the world which landed me in the travel industry. I later became a Certified Meeting Planner and Events Project Manager,
This week's SAS tip is from Michele Burlew and her book SAS Macro Programming Made Easy, Second Edition. Michele is the author of several extremely helpful SAS books. Visit her author page to learn more about her work and for additional free content. The following excerpt is from SAS Press
Are you going to Analytics 2013 in London?!? And if so, have you found any fun/interesting/touristy things to do while you're there? ... Being an analytics conference, I thought it would be good to apply some "analytics" to the task! So I took some locations in the British Isles that I thought
John Heaton is no stranger to the often frustrating process of migrating code between environments after software updates. While release management and version control may often be afterthoughts, Heaton cautions that ignoring them could be “time consuming and disastrous should errors occur.” His winning SAS Global Forum paper SAS® Release
At a time when information is proliferating at an unprecedented rate, companies that can effectively gather, create and use information can gain dramatic market advantages over those that don’t. SMB Group’s 2012 Routes to Market Study shows that SMBs that have deployed business intelligence and analytics solutions are 51% more
Last week I showed how to use simulation to estimate the power of a statistical test. I used the two-sample t test to illustrate the technique. In my example, the difference between the means of two groups was 1.2, and the simulation estimated a probability of 0.72 that the t
Integrated marketing is a very broad view of marketing as a circular ecosystem that integrates people, processes and technologies in a process from concept/idea, through planning and resource allocation to execution, evaluation and analysis that feed back into ideas and planning. That definition comes from Gartner's "Magic Quadrant" report on Integrated Marketing Management.
One of the great things about SAS libraries is that you can write your programs to read and write data without having to worry about where the data lives. SAS data set on a file system? Oracle table in a database server? Hadoop data in Hive? For many SAS applications,
A SAS user told me that he computed a vector of values in the SAS/IML language and wanted to use those values on a statement in a SAS procedure. The particular application involved wanting to use the values on the ESTIMATE and CONTRAST statements in a SAS regression procedure, but
They say "Imitation is the most sincere form of flattery"... Therefore when I imitate Hans Rosling's famous world-data animation, it's not that I'm jealous, but that I'm paying homage to him! (OK, and maybe also a little bit jealous! LOL) Well, anyway, for those of you who haven't seen it,
Reading Jan Bigalke’s SAS Global Forum paper on “Hardening a SAS® Installation on a multi tier installation on Linux" reminded me of baking apple stack cake with my mother. Neither is a simple project. Both are time-consuming, and their success depends on how skillfully you handle each layer. Data security
The power of a statistical test measures the test's ability to detect a specific alternate hypothesis. For example, educational researchers might want to compare the mean scores of boys and girls on a standardized test. They plan to use the well-known two-sample t test. The null hypothesis is that the
As a marketer interested in analyzing my campaign data visually, I recently had a chance to slow down and read this TDWI checklist report entitled “Seven Steps to Deploying Visual Analytic for Improving Actionable Insight” by Dave Stodder, Director of TDWI Research for Business Intelligence. What it helped me understand is
If you write a blog, you deal with spam comments. That's just part of the deal. Spammers are forever inventing new and creative methods for "tricking" you into accepting their spam comments. These comments have nothing to do with your blog topic but do contain trackback links to their own
Has anyone noticed that the REG procedure in SAS/STAT 12.1 produces heat maps instead of scatter plots for fit plots and residual plots when the regression involves more than 5,000 observations? I wasn't aware of the change until a colleague informed me, although the change is discussed in the "Details"
Pharmaceutical companies (“Pharma”) operate in a very complex environment – to begin with, their customer is usually referred to as “the patient” and it gets more complicated from there. The relationship between Pharma and the patient is not always a direct one, and whether or not the customer is “delighted” often
The Data Visualization Charting 101 seriesexplores different tools to visualize data. Check out other posts to see which data visualization is right for you. My grandmother often used the saying “as the crow flies” when giving directions, referring to a straight line being the shortest distance between two points. When
This week's SAS tip is from Ron Cody and his latest book Cody's Collection of Popular SAS Programming Tasks and How to Tackle Them. Learn more about this esteemed user and his many bestselling SAS books--as well as get additional bonus content on his author page. The following excerpt is from
