Learn how marketing analytics is redefining the customer experience
SAS study (i.p. w. Harvard Business Review, Accenture, Intel) to learn more about how companies are enhancing their business.
A relação do SAS com o Banco Totta & Açores – que entretanto se fundiu com o Banco Santander, dando origem ao Banco Santander Totta, uma das maiores instituições financeiras a atuar em Portugal – data de 1998, com sete users PC e a implementação do SAS Warehouse Administrator. Nos
Taking a decision is easy. However, living with the outcome might be problematic because every decision is a choice that leads us to an action that will affect others. And trust – what about this elemental human feeling? As children, we trust our parents. This kind of trust forms the
In my previous post, “Why personalising the student experience is critical to higher education’s viability," we examined the role customer intelligence can play in driving value for universities and students across the higher education journey. Specifically, analytics has a vital role to play in helping decision makers, particularly marketers, to
A relação do SAS com o Banco Comercial Português – cujas atividades das operações bancárias se desenvolvem atualmente sob a marca Millennium bcp – começou em 1995, com 5 utilizadores PC Windows. Hoje, passados 24 anos, continuamos junto do maior banco privado português, com a missão de o ajudar a
Nous voulons mener des actions et mesurer leur impact - de manière scientifique. Pour évaluer la vitesse moyenne (d'une voiture) à mi-chemin d'une distance donnée, nous devrions marquer le point médian et utiliser un chronomètre. Pour mesurer la conversion générée par un catalogue imprimé et la comparer à celle d'un
Modern customer intelligence systems give managers the ability to track key success factors. This means they can make better decisions about the allocation of physical and financial resources and improve strategic planning. This blog post builds on previous articles about how customer intelligence can support marketing and discusses its integration
Data may be expanding exponentially, but this expansion in itself is not the be-all and end-all. Data is very important, but only because it enables organisations to learn more about their customers and offer them a better service. Therefore – and this is crucial – data allows organisations to make
If you want to get to grips with the topic of customer intelligence, who better to ask than David Cosgrave, who leads the SAS® Customer Intelligence team in South EMEA? Over the last few years, David has written a number of articles, and contributed to several others, on the subject
We want to take actions and measure their impact – scientifically. To measure average speed (of a car) halfway through a given distance, we should mark the midpoint and should have a clock. To measure conversion through a print catalogue and to compare that against the same from a digital
