Marketing is changing. But then, it needed to. Customers are no longer satisfied with bog-standard treatment, and companies are trying, at least to some extent, to react to this. For most of them, however, much more work is needed. Customer-centricity is the stated goal of most marketers, to handle the
We like to think about risk management as a specialist domain. Indeed, at SAS, we have a dedicated team that works with risk officers to exploit analytics for risk mitigation. But from my vantage across analytics platforms, analytics to support risk management has seen fascinating changes. The way that we think
“Here comes Chicago. 17 seconds, 17 seconds from Game 7 or from Championship number 6. Jordan open. Chicago with the lead”. These words from a TV commentary describe Michael Jordan 's crucial shot in game 6 of the NBA Finals 1997/98 between the Chicago Bulls and Utah Jazz, which probably
Hitting the right balance between the agility of self-service business intelligence (BI) and the trustworthiness of governance is difficult. What I often see is that users tend to ignore governance blinded by the aesthetics of self-service visualization tools. As we all know, all that glitters isn’t gold, so how do
“IT does not deliver, the department does not know what it wants by way of data today or tomorrow.” This is a regular complaint, and usually results in departments turning to self-service for their information requirements. Information workers are still around, but they no longer have all the answers. Instead,
Citizen data scientists: WE NEED YOU! First let me ask you a question. Did you know that Miss America’s age is closely correlated with the number of murders by steam and other hot items? Or that the stork population is related to the birth rate? If your immediate reaction to
The traditional relationship between analytics and creativity might best be described as a state of ‘creative tension’, or perhaps, to put it more crudely, analytics getting in the way of creativity. Steven Hofmans argues that Mad Men need to become Math Men, and this is a journey that is still unfolding.
Last week Alibaba splashed $2.6 billion, buying Chinese shopping mall operator Intime. This move is yet another step in its strategy strategy to focus on offline-to-online, and create a more seamless experience for its consumers. The coming scope and scale of digital disruption is breathtaking. The integration of design, product management
“SAS Institute’s data scientist program gave and reinforced the knowledge we lacked to conduct the necessary changes in order to become the analytical organization we want to be” Elis Rosén, Head of Analytics at Hi3G. Getting the impact of analytics, big data and digitalization is not only about adopting new
In my new series of posts I will outline typical business problems from manufacturing companies that originate in uncertainty and explain how Analytics is an enabler for improved supply chain transparency, improved stability and – at the end of the day – improved profitability. The main objective for manufacturing companies
