There is a ‘sweet spot’ or ‘moment of truth’ for every customer: the point at which they are most likely to buy if the right offer is presented to them. Determining the ‘moment of truth’ is not necessarily that hard. But responding to it appropriately, and in a timely way,
The General Data Protection Regulation (GDPR): be prepared to review your marketing. Once they have given their consent, consumers’ expectations are likely to rise! The most up-to-date followers of the news will have noticed that GDPR legislation will be on us in little over a year. This will oblige companies
In SAS, we say that we give our customers the power to know and knowledge is indeed power. However, winning the game depends on the execution of that knowledge– and analytical insight is worth nothing if it does not spur innovation and actions towards strategic business goals. Take Customer Intelligence for
Back in April 2016, we set up the first SAS FinTech Incubator, to give start-ups access to big data technology and expertise. We were aiming to cut the time to refine applications by up to 50%. With pressure growing on fintechs as a result of scandals like that involving Lending
Self-service analytics, including visual analytics, is a bit like an all-you-can-eat buffet. Kitchen staff (read: IT staff and analysts) prepare nutritious, appealing food, and business users are then free to go in and help themselves to whatever they want from the buffet table. They can, if they wish, mix salmon
Consumer behavior and the Big Data created by the Internet of Things (IoT) is driving the digital transformation that is quickly reshaping all of today’s organizations. It places great demands on how personal information is treated. Protecting such personal information and consumer integrity has become a high priority for the
The third article in the series “Analytics vs. Supply Chain Uncertainty deals with predictive analytics – and how it may reduce the uncertainty in your supply chain. Recalling the two definitions of uncertainty presented in the introduction article to this series, uncertainty is either expressed as doubt during decision-making or
Whether you work with IT, compliance or at C-level, you would have heard of the new EU General Data Protection Regulation by now. With the compliance deadline of May 2018 fast approaching, hopefully, you have already started taking necessary steps to prevent your company from incurring massive fines. How do
Let’s start with a question. Do you see risk management as: The responsibility of the Chief Risk Officer, involving a lot of paperwork, and largely a tickbox exercise with no real benefits, but something we have to do; or Everyone’s responsibility, and a chance to have some difficult conversations in
Governments are already using data and analytics in a number of ways to help them become better informed and provide superior services for their citizens. For both central and local governments, an increasing number of back end processing and citizen engagement opportunities are emerging for smart use of artificial intelligence
