In the Software industry principles like agile development, adaptive planning and early delivery are common practice. Similarly, in the start-up world the concept of MVP (Minimum Viable Product) is regarded as the only way to be successful. To what extent can this way of thinking be transferable to other functions
I’m a bit of a data nerd, and especially a data visualisation nerd. I love graphs and charts, but not for their own sake. What I love about them is the way that a single picture can show so many different things, and often provide new business insights into data.
Even as we come to terms with the increasing presence of fake news in the political landscape, we need to consider the vulnerability of companies, brands and employees to the same phenomenon. Social media across all channels have become an accelerator to enable unverified, and unverifiable, claims to travel far
For those who don’t know, Byte Night is run by Action for Children. It is the charity’s biggest annual fundraiser, and is, very simply, a national sleep-out by individuals and teams from the business and technology sector. Now in its 20th year, it is one of the UK’s largest mass
Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to
Deals don't always come to a happy end, and that is often a result of poor customer experience. It costs billions to companies, and what is worse, the customer might go with another supplier not only this time but also next time. How then, do you create a customer experience
There is a lot of buzz about real-time analysis just at the moment. Obtaining and analysing real-time data, the story goes, will enable us to respond instantly to things that need our attention. And it certainly is true that there are some things that are considerably improved by real-time analysis.
From June 6 to 9 the first ever ‘Dutch Data Science Week’ took place in the Netherlands. The week consisted of 4 days in which 28 events took place in 6 different locations. During the week people could attend classes ranging from beginner to advanced levels, visit meetups, participate in
The role of marketers is changing as marketing goes digital, revealing the knowledge hidden in data. So what does that mean to us as marketers? We will be researchers, mechanics but also executives, according to SAS Institute’s SVP of Global Marketing, Adele Sweetwood. I caught up with her on the
There is a huge amount of buzz and excitement about at the moment, all centering on the potential for artificial intelligence (AI) to transform marketing. For example, the EIU reports that executives were on board. Three quarters of those surveyed, were reported to be expecting AI to be used in their
