Marieke Hilbers

The Internet of Things (IoT) is about connecting our cars, homes, gadgets and machines to the internet creating a network of connected objects. Today, IoT is a hot topic, encouraging a rush of excitement and possibilities that are endless. IoT is the future of technology that can make our lives more efficient. However, the real value of IoT lies in analytics of the mass of data that is collected. How can data streaming to and from all these objects be understood to benefit your organization, improve your daily routine or address society’s biggest challenges? At SAS, my role is to understand the needs and challenges that organizations may have as they adopt IoT. The Regonial Marketing Program aligns SAS resources to help customers explore IoT, make fast and confident decisions, be more effective or even create new business models.