Marketing attribution is a way of understanding the impact of different channels and touch points on customer decisions and spending. It allows businesses to allocate responsibility for sales (and therefore income) to particular channels or campaigns, and see which are most effective in driving sales and profits, and which give
Inspire the extraordinary was not only the theme that was used for the 2018 edition of #SASForumMilan, but also the goal we had for the 2,000 attendees: to live together an entire day, full of food for thought. We wanted to organise an event both to provide answers and to
Prof. Dr. oec. HSG Holger K. von Jouanne-Diedrich has been Professor of Business Informatics and Customer Relationship Management at the Aschaffenburg University of Applied Sciences in Bavaria since 2013. He holds a doctorate from the Institute of Information Systems at the University of St. Gallen, Switzerland, and studied business administration
Customer experience is the most important element of any business. Get that right, and all the rest will follow. Businesses should focus on creating great customer experiences because they will drive customer loyalty and retention, and ultimately deliver and improve business profitability. Analytics is key to this process because it
Rethink the way you run your business Irrespective of which digital business model works for your organisation, there are four guiding principles that you should adhere to as you execute on your digitised business strategy: Provide seamless, compelling and engaging customer experiences Optimise processes and improve employee experiences to deliver
SAS has partnered and engaged with educators and students alike for more than 30 years now, and academic engagement remains a big issue. There is increasing pressure on students around the world to become more “work-ready,” and we know that analytics skills are in high demand. A recent article on
With the European Banking Association (EBA) stress test and the Targeted Review of Internal Models (TRIM) initiative in 2018, there are more reasons than ever for banks to be consistently data-oriented and analytical. All banks know that. The bad news is that very few institutions are fully convinced of the
SAS COO Oliver Schabenberger’s opening keynote at SAS® Global Forum had many messages that resonated. I was particularly struck by his remark that AI, machine learning and IoT are all really a natural progression of the analytical models that SAS has always used. They are, therefore familiar, but also new,
Hospitals use SAS for antibiotic stewardship to focus on using antibiotics in a rational way. The purpose is to reduce antimicrobial resistance and excessive or inappropriate prescription of antibiotics. In this short blog post, I answer five of the most common questions concerning how data can prevent antimicrobial resistance. 1. Why
There is a saying that you learn something new every day. The idea behind it is that every situation offers the potential to learn something. In other words, you are always learning from those around you, and from what happens in your everyday life and work. This sounds wonderful. Ongoing
