![Digital transformation makes different demands on the analytics platform Hidden Insights: Digital transformation makes different demands on the analytics platform](https://blogs.sas.com/content/hiddeninsights/files/2019/06/Hidden-Insights-Digital-transformation-makes-different-demands-on-the-analytics-platform-702x336.jpg)
In short, digital transformation concerns competition, speed, quality and costs. In the current connected world, the consumer has a lot of choices and is also less bound to a single provider. The customer expects immediate answers to rely on. Will someone wait two weeks for a loan approval, or will