The epoch of artificial intelligence and real-time decision engines is not the first time that historical and actual behaviour of customers has been tracked and analysed. The practice of making decisions based on these findings and applying them in real time to customer interactions was already going on in the
In my previous blog post, I talked about how both retailers and consumers can benefit from applications of artificial intelligence and discussed some compelling use cases. I would like to take this post a step further and delve into a particular bugbear of mine: the struggle to find the right size. In
An interview with Gaetano Giannetto, CEO of Epipoli/Groupalia Transparency and quality of algorithms will form the basis of a new alliance and a new balance between companies and their customers. “Data intelligence becomes a competitive advantage only if you’re able to use it,” according to Gaetano Giannetto, CEO of Epipoli,
Over the past few months not a day goes by when you don’t see a news story about yet another retailer struggling to come to terms with the changes in the consumer and business marketplace. For some the result has been their ultimate demise – Toys R Us, for example.
I have had talks with many manufacturing, retail and energy companies this year, and the general opinion is that there is huge value to be drawn from the data that has been collected over the years. The consensus is that data can bring new insight and enable better decision making
Like most men in the world, shopping (especially shopping for clothes) is an unpleasant experience for me, as I really feel like my time could be much better utilised. I make it a personal mission to get in and out in minimal time. So, I wonder to myself, “Could AI
- Perhaps some more than others The world currently seems very full of two-letter acronyms, all surrounded by a huge amount of hype. But which will actually change the world, and which will turn out to be niche interests, best left to serious gamers or programmers? Read any kind of
Consumers are aware of all the information retailers are collecting about them and expect to receive a seamless experience that reflects their behaviour at any given moment of time. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland, looks at where retailers are on this journey. Our high streets are
Amazon’s foundation in 1994 was the start of big changes in the retail world. It may have taken 20 years for the full effects to trickle down into every sector of retail, but it is now obvious that shopping habits have been turned upside down by the rise of online
Remember when performance reporting took place monthly, or even annually? When executives solemnly received a static report in a board meeting, which told them what had happened a month or so ago, often longer, and they had to make decisions about what to do next? This period actually isn’t all
