Real-time customer experience is a vital driver of growth. Acting in real-time, armed with the most up-to-date information about your customer, can hugely improve customer experience. Many of SAS’s customers have generated significant competitive advantage from trying to align closer with the real-life experiences of their customers. But how many
As a part of my work, I often meet organisations, mostly in manufacturing and retail, who would like to adopt advanced analytics but are not sure where to start. One reason being that advanced analytics has been an ‘intellectual property’ of a core group of people. It is often accused of being complex to
As the internet grew in popularity, the marketing industry was quick to see that it had become an important channel for reaching out to potential customers. Websites increasingly began to host ads that were often unconnected with the site content. Advertising content became more widespread and unfortunately, also often obtrusive.
Whether you work with IT, compliance or at C-level, you would have heard of the new EU General Data Protection Regulation by now. With the compliance deadline of May 2018 fast approaching, hopefully, you have already started taking necessary steps to prevent your company from incurring massive fines. How do
In fast growth markets like the Middle East, supply chain stakeholders are moving quickly to deploy instrumentation for greater visibility and better tracking. The move towards supply chain transparency is a big issue. But how will it be helped or hindered by the proliferation of the Internet of Things (IoT)?
by Erich Hugo, Business Development Director, BAS ITG It is becoming something of a truism that digital product design is disrupting traditional industries. I think it is interesting, though, to focus on how this is happening, and especially in retail, where consumer experience is a vital element. Four emerging retail
Keep an eye on my behaviour. It will pay off. As a consumer, I am aware of my own value to companies and shops that want me to buy their products and services. Actually, I have probably always been aware of it, but now it seems much easier to get
At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to
Marinette Nyström interviewing Casper Pedersen, Principal Business Solutions Manager The EU’s new General Data Protection Regulation (GDPR) was approved in May 2016, and companies must be compliant by May 2018. Research shows, however, that fewer than 30% of companies impacted are prepared for it. I had a discussion with Casper Perdersen, who recently
January 28th was international Data Protection Day and, it (nearly) seems like the week after that, the tougher EU regulation will go into effect. At least that’s the impression you can get when you talk to data protection experts or catch sight of their efforts to cope with the EU’s
