In what Forrester describes as “the age of the customer,” customer experience has become the decisive differentiator between brands. Consumers want fast, easy access to information and personalised experiences unique to them. Knowing your customers’ preferences, habits and behaviours needs to be a top priority for every company. However, a
Os dados são o novo ouro da economia. O combustível que leva as empresas ao sucesso. Estas afirmações (ou parecidas) já foram referidas por diversos especialistas. Mas há algo muito importante a ter em conta. É completamente diferente recolher dados para ter conhecimento, de ter uma estratégia orientada a dados,
Every day, billions* are spent on equipment and services to run operations, maintain asset life cycle and develop new business. Procurement is big business, and that makes it an attractive target for criminals. PwC estimates that almost 30% of organisations have been hit by procurement fraud in the last year.
IFRS 17 will mean major changes for insurers. My previous blog post discussed questions that would need to be considered about accounting and financial impact, as well as how to manage stakeholders. This post considers implementation, and particularly questions about IT. IFRS 17 is not due to come into force
As ferramentas analíticas de BI self-service estimulam os utilizadores com formas fáceis de obter respostas, orientadas por dados, a questões de negócio. Por outro lado, os sistemas corporativos tornaram-se uma marca registada da inteligência de negócio porque resolvem questões importantes, como a qualidade, consistência e governação aprimorada dos dados. As
In religious mythology the existence of humankind is linked to the world of gods and spirits, narratives explaining unknowns about the world. Myths claim that the truths they communicate are valid, but in reality, they are a widely held but false belief. Soon we will see narratives like the super-intelligence Skynet in
Quando, nos filmes vemos Tony Stark a combater o crime com a ajuda não só do Iron Man, mas também do Jarvis, um sistema de inteligência Artificial (AI) que gere basicamente toda a sua vida, imaginamos o tipo de ajuda que as autoridades poderiam ter no combate ao crime ou
This is the third blog post in a series on IFRS 17 implementation and what insurers need to consider. This one discusses questions about architecture and the importance of a systems approach to provide end-to-end coverage. Getting the architecture right for IFRS 17 implementation will need strong collaboration between different
In the new era of online visual communication, when you have to be fast and clear, emojis are getting a strong relevance as the main language that allows us to communicate with anyone globally. Customers know it and brands too. Collecting and analyzing data on emojis give companies useful insights
A inteligência digital é um termo, de tendência no espaço de análise do marketing digital, que precisa de ser desmistificado. E vamos começar por definir o que é uma plataforma de análise de marketing digital: As plataformas de análise de marketing digital são aplicações tecnológicas utilizadas pelos “ninjas” de customer
