Learn how marketing analytics is redefining the customer experience
![The benefits of bellyaching online](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
A little less than two years ago on the sascom voices blog, I argued that even social media enthusiasts should be listening more to social media curmudgeons like Tom Davenport. Tom is best known in SAS circles for co-authoring the books Competing on Analytics: The New Science of Winning and