Getting the conversation started


At this point, I have started three potential posts for this blog and each feels like we’re at a party together and we just got introduced, and then I start out by blurting a random, weird factoid that is sure to repel you. So let’s not do that, and instead start with what might naturally come early in a conversation – a few details about where I am coming from.

Aside from being what seems right, starting by letting you know more about me is apparently right in line with one of the maxims of social media – transparency. So let me share my reasons for helping get this blog off the ground.

As Justin described, I am part of the field marketing department at SAS, and my focus is on creating opportunities for our prospects and customers to learn about our company and solutions. So, my “day job” at SAS is to build awareness, find new leads for our solutions, and to develop opportunities for our sales force. That said, I am in this discussion to explore that process openly so that I can learn, and so that you can learn, too. I am particularly interested in finding out the best ways to incorporate social media into the field marketing process, so please comment freely and frequently!

Another point: Justin and I are both focused on marketing Customer Intelligence solutions (C.I. for short), which address the business issues across the marketing department. In essence, we are marketing to marketers – which can be both challenging and rewarding. It’s usually rewarding because our target market understands what we are doing and where we are coming from. But Justin and I are part of a wider team of people that all contribute to our success in this area, and we’ve brought some of them together to participate in this blog.

One last thought - I am personally vested in the success of Get, Grow, Keep because I like interacting with people. You might see my picture next to “extrovert” in Merriam-Webster’s online dictionary (Okay - I keep asking and they keep saying “No!” - kidding!). So my expectation is to enjoy this process, and I hope that you enjoy it, too. For more details about my background, and that of the rest of my fellow bloggers, please click on our names in the opening post, and you will find a hyper-link to our profiles in LinkedIn. If you like what you see, please invite me to link to you.

Now that we have this starting point, I look forward to getting to know you through your comments and suggestions. [glasses clink] This is going to be a great party, huh?



About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I held a number of marketing roles at SAS as Content Strategist, Industry Field Marketing and as Go-to-Marketing Lead for our Customer Intelligence Solutions. I like to find and share content and experiences that open doors, answer questions, and sometimes challenge assumptions so better questions can be asked. Outside of work I am an avid downhill snow skier, hiker and beach enthusiast. I stay busy with my family, volunteering for civic causes, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and get by with passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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