Learn how marketing analytics is redefining the customer experience
![4 Steps to matching online behavior with real time offers](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
For marketers with a lengthy, complex sales cycle, it is still imperative to engage a potential buyer as quickly as possible with relevant information. In an online world, tools like “click to chat” help with those willing to engage with vendors. In handling the volume of interactions of those who are not yet ready to