Customer Intelligence Blog

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

John BallaMarch 23, 2012 2

We recently held a half-day session devoted entirely to search marketing that gave us an opportunity to cast a wide net internally about this very important topic. I learned some new things and also had a few moments where it seemed the obvious was being presented, but sometimes even "hearing the

English

Customer Intelligence

Dr. Charles RandallMarch 7, 2012 0

Marketing survey shows budgets & focus shifting towards interactive marketing

What channels do marketers think are important? Which do they think are good? What new technologies are they focused on? And how are they getting to grips with Social Media? This was the theme of a webinar I participated in last week, hosted by Marketing Week (the leading marketing publication

English

Customer Intelligence

Wilson RajFebruary 22, 2012 2

SAS and aiMatch bring advanced analytics to digital advertising

In the digital advertising space publishers—large and small—are operating in a complicated, fragmented environment, affected by the impact of digital, the collapse of traditional advertising economics, and the pain of legacy technologies. In this same environment, brands and ad buyers are demanding more accountability, effectiveness, and flexibility in their placements.

English

Customer Intelligence

John BastoneFebruary 17, 2012 0

Neuromarketing - creepy relationship management...or just what the doctor ordered?

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like

English

Customer Intelligence

Kelly MillerFebruary 9, 2012 5

Customer engagement: The new imperative for health care

Greetings! My name is Kelly Miller and I am a marketer at SAS, focused specifically on the health care industry for 8 years now. And what an intriguing industry it is! Technology and market demands have led to dramatic changes, and now that health care reform is driving innovation, it's become even more interesting (it’s also one

English

Customer Intelligence

Felicia RamseyFebruary 7, 2012 6

Banking segmentation and the Super Bowl

As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent

English

Customer Intelligence

John BastoneFebruary 6, 2012 0

Thoughts on the Forrester Wave and campaign management

In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously. I help market and sell campaign management software, yet very few

English

Customer Intelligence

Dr. Charles RandallJanuary 30, 2012 1

New research papers: marketing strategies of banks and supermarkets

Whose mobile communications are hitting the spot? Which broadcast strategy helps banks make an emotional connection with their customers? Who sends out such badly targeted e-mails that customers see them as less personally relevant than a TV advert? The answer to these questions may surprise you. Our recent survey of

English

Customer Intelligence

John BallaJanuary 12, 2012 0

Big SAS at Retail's Big Show

During January 15 - 18, 2012 in New York City, the National Retail Federation will conduct its 101st annual "Retail's BIG Show" and once again SAS will be there in a big way. The retail industry is a big deal at SAS and SAS benefits retailers in a big way, with more than 600

English

Retail

Blogs

Blogs

Customer Intelligence