Big SAS at Retail's Big Show

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During January 15 - 18, 2012 in New York City, the National Retail Federation will conduct its 101st annual "Retail's BIG Show" and once again SAS will be there in a big way.  The retail industry is a big deal at SAS and SAS benefits retailers in a big way, with more than 600 of the world's leading retailers using SAS to stay competitive.
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Retailers use SAS to drive better results by addressing business issues, such as  integrated merchandise planning, price optimization, space planning, assortment planning and optimization, and customer issues, such as online customer experience analytics, contact policy, campaign management and social media analytics.
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Get more details when you visit SAS in Booth 1352, where you can hear firsthand about the important trends and technology shaping the future of retail and learn what you need to do to keep your business competitive.  There are several exciting opportunities during the conference that you won't want to miss:
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  • Three BIG !dea sessions in Room 3D09:
    Winn-Dixie Stores on Monday, Jan. 16, at 4 p.m.
    DSW Inc. on Tuesday, Jan. 17, at 10:15 a.m.
    Sobeys Inc. and Liverpool on Tuesday, Jan. 17, at 11 a.m.
  • Free book offer: Pick up Retail Analytics: The Secret Weapon in Booth 1352.
  • Book a meeting with a SAS specialist and see a plethora of product demos.
In addition to all that, you can charge your devices for no charge in the SAS booth charging station for smartphones, PDAs, cell phones and other gadgets.
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Marketers in all industries should always keep an eye on the retail industry because retailing is the essence of a market - the storefront / cash register / online shopping cart literally represents the intersection of the “supply” curve and the “demand” curve.   In addition, the interplay of customer issues and business issues in retail means that sound brand management, where communicatons are aligned with operations, is critical to success.  As a result, each of the SAS demos at the show are important, so don't miss any of them!
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In this blog, we discuss the issues marketers face in evolving relationships for business growth, so based on what SAS has planned for NRF 2012, I hope it’s clear that our focus is on being the company that companies turn to for business solutions.   So if you’re in New York next week, visit SAS at NRF 2012, otherwise please visit www.sas.com for more details.
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About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids (Go Quakers! Go Tarheels!), volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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