Attending DMA 2010? We’d love to have you as our guest at one or more of our three presentations, or at our book signing and networking event with Chris Brogan. Here are the details. Explore better ways to connect with customers in these presentations: First, we will present Enhance Consumer
How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing
During the week of August 1 - 7, 2010, SAS Customer Intelligence will be making a big splash in the New York area and there are several ways you can catch up with us in person: CRM Evolution Conference & Exhibition This event begins on Monday, August 2 and ends
Earlier this year we took part in the eMetrics conference in San Jose, CA and sponsored a Marketing Lab about Social Media Metrics. We were fortunate to be able to plan & execute the session with Katie Paine (CEO of KDPaine & Partners), who presented with SAS’ Director of Media
Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with
Look around and you’ll see a lot of online conversations asking, “Who owns social media?” One of my favorite daily news sources, Advertising Age, has hit this topic twice in the past few months. First, a solid piece by Pete Blackshaw last month where he talks about social media “softening”
Are you attending the eMetrics Marketing Optimization Summit next week in San Jose, CA? If so, we’d love to see you at the event. Here are some of the ways you can get the latest & greatest from SAS at this event: The SAS Booth (Booth Space #21) We’re highlighting
Just the other day, we had our regular review meeting with our advertising account team, where we look at our inventory of ads, check their performance and discuss any needed refinements and next steps. During that review, we considered our plans to promote our new Social Media Analytics solution, which
To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you
Pamela Meek, Anne Milley, Mark Chaves and Katie Paine My SAS world and my social media world collided today at SAS Global Forum in Seattle. We launched SAS Social Media Analytics, a product designed for, well, people like me who are trying to monitor and measure the value of social
