One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content. And this blog is a great way for me to share some of the best of the best. When it
I am thrilled to be at SAS’ flagship annual thought leadership event, the 2011 Premier Business Leadership Series. The theme is “Innovate, Optimize, Transform” and we have world leaders, best-selling authors and thought-provoking professors with great wisdom to share in one exciting event. It’s truly inspiring. Yet as compelling as all
As previously mentioned, I am at DMA:2011 in Boston with David Meerman Scott and he was the featured guest at our executive dinner this evening. We invited marketing executives attending this conference to have dinner with the best-selling author, who will also present in the Thought Leadership Series tomorrow at
By analyzing and organizing taxonomies and tones within social media channels, organizations can better know how to directly market to online customers, says SAS Media Intelligence Director Mark Chaves at SAS Global Forum. Mark said the influence of social media on the consumer-buying process is stronger than ever. More than
For two days in Early March (March 7-8), we hosted forty-eight of the industry’s most influential analysts in Steamboat Springs, Colorado, for SAS’ annual analyst conference. Collectively, the analysts generated more than 2,000 tweets – the bulk of which were created in a single day – the day our executive
eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we
If I say, social media analytics, and you say, What's that? I have some good links for you. First, you'll want to read this interview with Katie Paine, where she explains, among other things, the difference between social monitoring ,social measurement and social analytics. "Social analytics is where measurement and
Once upon a time, almost three years ago, before most of us ever heard of Twitter, I was just signing up for the service and starting to follow anyone that I found who might be there talking about SAS. I used Twitter Search and I didn't find a lot. Some
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility.
There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I'd like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my
